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SBD/Issue 126/Sponsorships, Advertising & Marketing
MLB, Victoria's Secret Partnering On New Baseball-Themed Line
Published March 15, 2010
|PINK Brand Will Feature 11
MLB Teams' Logos In New Line
MLB is "partnering with Victoria's Secret's PINK brand to take aim at young women during the 2010 season with a new fashion line" featuring logos from 11 teams, according to Michael McCarthy of USA TODAY. The VS PINK brand "caters to college-age women with bras, lingerie and sleepwear." The MLB-themed line of "crystallized hats, jerseys, T-shirts, hoodies, sweatpants, tanks, shorts and fleeces will roll out in more than 100 Victoria's Secret stores in 11 markets Tuesday." The line will also be sold at VictoriasSecret.com. Some MLB players "will appear alongside Victoria's Secret models as they tout the line in the 11 markets." MLB Exec VP/Business Tim Brosnan is "hoping fashion models will wear the gear at the annual Victoria's Secret fashion show." Brosnan: "After we do the 11 teams, there will then be demand for all 30." He added, "This is simple: We believe there's an opportunity with our female fan base" (USA TODAY, 3/15).