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SBD/Issue 125/The Back of the Book
Interest In IndyCar Series Highest Among Older, Wealthy Adults
Published March 12, 2010
Higher levels of interest in the Izod IndyCar Series tend to be among older, wealthier Caucasians, according to data from Scarborough Sports Marketing. Among respondents surveyed from August '08 through September '09, 38% of those who said they were either very, somewhat or a little bit interested in IndyCar were between the ages of 45-64, while 21.1% of those respondents said their households made more than $100,00 annually. With the '10 season beginning this weekend in Brazil, the chart below details select demographics of IndyCar fans (Scarborough Sports Marketing).
|
DEMOGRAPHIC
|
% Of Respondents Who Are Very, Somewhat Or A Little Bit Interested In IndyCar
|
|---|---|
|
GENDER
|
|
|
Men
|
68.5%
|
| Women |
31.5%
|
|
AGE
|
|
| 18 - 29 |
17.9%
|
| 30 - 44 |
26.8%
|
| 45 - 64 |
38.0%
|
|
RACE/ETHNICITY
|
|
| White |
85.6%
|
| Black/African-American |
9.7%
|
| Asian |
1.9%
|
| Other |
2.8%
|
| Spanish/Hispanic |
9.8%
|
|
HOUSEHOLD INCOME
|
|
| $50,000+ |
55.5%
|
| $75,000+ |
36.7%
|
| $100,000+ |
21.1%
|
|
INTERNET USE (PAST 30 DAYS)
|
|
| Download/play video games |
9.4%
|
| Download/watch movies |
7.2%
|
| Download/watch TV programs |
7.8%
|
| Download/watch/listen to podcasts |
3.4%
|
| Fantasy sports |
4.1%
|
| Financial information/services |
21.4%
|
| Listen to radio |
12.0%
|
| Local/community events |
15.5%
|
| Sports scores/updates |
25.1%
|
| Travel reservations |
18.5%
|
