SBD/Issue 124/Sports Industrialists

Names In The News

Zduriencik Praised For His
Demeanor And Charisma

In Seattle, Jerry Brewer profiles Mariners GM JACK ZDURIENCIK, and writes, "There's something about the guy -- his genuine demeanor, his understated swagger, his accidental charisma -- that is infectious." Zduriencik's personality "forms the perfect complement to his baseball acumen and spurs his outrageous popularity." Brewer: "For Zduriencik, everything starts with his most dominant characteristic. He knows people. He knows how to talk to people, how to lead people, how to motivate people. He knows how to teach people, how to read people and, because of his scouting talent, how to forecast people." Zduriencik said that he "often laughs" with Mariners officials "about the overwhelming amount of admiration he receives." Brewer writes his "modesty doesn't seem the least bit forced." Zduriencik: "Anybody that gets caught up in the 'I' and 'me,' I think, is foolish. I've always said this: If you build your throne on swords, you're not going to sit on it very long" (SEATTLE TIMES, 3/11).

FOR A GOOD CAUSE: Tobacco Free Florida has partnered with FS Florida and Sun Sports to extend the campaign's message during Tobacco Free Florida Week from March 21-28. Tobacco Free Florida will be the focal point of broadcasts of games involving the Magic, NHL Panthers, Heat, Lightning and Florida State Univ. and Univ. of Florida baseball (TFF)....Tuesday's "Lawmakers vs. Lobbyists" charity hockey game in DC was won by the lobbyists 7-2, with the lawmakers "eking out their goals at the end." The lawmakers' goals were scored by "staffer-ringers," as neither U.S. Sen. JOHN KERRY (D-MA) "nor the three other elected reps on the ice scored." The game "raised $52,000 for the Fort Dupont Ice Hockey Club" (, 3/11).

Sedin Twins Donate C$1.5M
To Children's Hospital
CHARITY STRIPE: Plans will be made "in the near future" for Canada men's hockey team members to disperse the C$20,000 they each won for winning the Gold Medal "to a charity or charities of their choosing." The donation "might come in the form of a collective donation," or it "might be left to the individual to direct the money as he sees fit" (Vancouver PROVINCE, 3/10)....Canucks C HENRIK SEDIN and LW DANIEL SEDIN and their wives, MARINETTE and JOHANNA, have donated C$1.5M toward the C$200M BC Children's Hospital (VANCOUVER SUN, 3/11)....The Flames Ambassadors announced that their sixth annual celebrity roast, Tuesday's roast of Hockey HOFer LANNY MCDONALD, raised C$225,000 for three charities: the Flames Foundation For Life, the Soldier On Fund and the Special Olympics (Flames)....About 200 Magic officials volunteered in Kissimmee, Florida, yesterday to "help build a playground at Oak Street Park Community Center." The project "marked the fourth time the team has built a playground with KaBOOM!, a nonprofit group that aims to give kids places to play" (, 3/10).

ANALYZE THIS: THE DAILY asked its readers whether ROBERT DE NIRO was a good choice to play VINCE LOMBARDI in an upcoming ESPN film. An overwhelming 78% (151 votes) of the 194 respondents approved of ESPN's casting of the Oscar Award-winning actor as the legendary coach (THE DAILY). ESPN’s Jim Rome said, "This is the right role at the right time" ("Jim Rome Is Burning," ESPN, 3/10). But L.A. Times columnist Bill Plaschke said, "I don't think De Niro as Lombardi is going to work. I would rather have an unknown actor. He'll just be De Niro again" ("Around The Horn," ESPN, 3/10).

NAMES: A California state appeals court "upheld a $26[M] award in a fraud lawsuit against" Paychex Inc. Founder and Sabres Owner TOM GOLISANO "and another company he started" (ROCHESTER DEMOCRAT & CHRONICLE, 3/11)....Tennis Channel Chair & CEO KEN SOLOMON yesterday was "sworn in as a member" of PRESIDENT OBAMA's Committee on the Arts and the Humanities at the U.S. Supreme Court (, 3/10)....Golfer PADRAIG HARRINGTON "has been invited by President Obama to celebrate St. Patrick's Day at the White House" (, 3/10)....Daughtry, the Goo Goo Dolls and DARIUS RUCKER will perform at The Big Dance music festival in downtown Indianapolis during the April 2-4 NCAA men's basketball Final Four (NCAA)....Creed will perform a pre-race concert ahead of the May 22 NASCAR Sprint Cup All-Star Race at Charlotte Motor Speedway (, 3/9)....Driver DALE EARNHARDT JR. will guest star on Disney Channel's "HANDY MANNY BIG RACE" on March 20 (, 3/11).

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