SBD/Issue 124/Franchises

Red Bulls Working To Build Season-Ticket Base At New Stadium

Red Bulls Officially Open New 25,189-Seat
Red Bull Arena On March 20

MLS Red Bulls Managing Dir Erik Stover said that he "expects to have about 8,000 season-ticket holders by the end of the month" when the team opens its new 25,189-seat Red Bull Arena, according to John Brennan of the Bergen RECORD. The Red Bulls are scheduled to host Brazilian club Santos FC on March 20, followed by their MLS opener against the Fire on March 27. Stover "hopes that both of those games will be sellouts, and that attendance will average at least 18,000 fans this season." That is "about twice as many fans as were showing up down the stretch last season, when the Red Bulls fielded the league’s worst team while playing in comparatively cavernous 80,000-seat Giants Stadium." The sections surrounding the new stadium's 750 premium seats "already have sold out for the season at $35 to $45 per game." But Stover noted that the market "has been less vibrant for the $200-per-game premium seats on one midfield side" of the venue. Stover noted that the team "will begin selling some club seats on a per-game basis." He said, "Club seats are a little taboo for some people who are scared of this (economic) market right now." The number of luxury suites "has been reduced to 30 from 66," and Stover said that "17 of those have sold at a price of $65,000 to $75,000." Brennan notes season-ticket holders "with the most seniority gained the option to pay $100 for access to the upscale, 225-seat Red Bull Pub." Luxury suite members "get free food and beverage -- including alcohol" (Bergen RECORD, 3/11).

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