CBS Sells Out Ad Inventory For March Madness On Demand

CBS said that it has "sold out" its March Madness on Demand ad inventory for the NCAA men's basketball tournament, according to Mike Shields of MEDIAWEEK. CBSSports.com Senior VP & GM Jason Kint: "There is no inventory left. I will still take advertisers' calls, but I'm not sure what else we could sell at this point." Kint said that "more advertisers have signed on this year versus last,"  including "several Web-only advertisers" (MEDIAWEEK.com, 3/9). CBS signed Capital One as the third presenting sponsor of MMOD, adding to AT&T and Coca-Cola. Capital One recently signed with the NCAA as the newest corporate champion sponsor, also joining AT&T and Coca-Cola. The net continues to project that MMOD advertising sales will finish well north of last year's $30M, though execs declined to disclose specifics. Kint: "This remains a truly marquee event online where you have a confluence of live content and mass national appeal. That makes for a very desirable product to advertisers" (Eric Fisher, SportsBusiness Journal).