CBS To Air NCAA Final Four In 3D This Year

Following such events as the BCS Championship and NBA All-Star Game, the Final Four will be the latest premier sporting event to go 3D. CBS has signed a deal to show the national semifinals and championship games in 100 movie theaters across the country. Pace Technologies, the company responsible for the 3D effects in Oscar-winning movie “Avatar,” will aid CBS with the production. The net also relishes new developments on a smaller screen, as it announces it has sold out its ad inventory for March Madness on Demand. Capital One, which recently signed a deal with the NCAA, will join AT&T and Coca-Cola as the third presenting sponsor of MMOD. CBS expects ad sales to finish well above the $30M the online platform earned in ’09.

Getting Off With A Warning
Critics take NASCAR to task for giving Carl Edwards a mere slap-on-the-wrist punishment.

You Must Take A Step Back ...
Robert Kraft and Jerry Jones both stress faults with current CBA, remain optimistic for new deal.

... To Move Forward 
Clippers' surprise firing of GM Dunleavy seen as a "mission statement" for changing losing ways.

Ryder On The Storm
EA Sports says decision for Tiger to share cover of new videogame was made last October.

Eastern Influences  
Angels already benefiting from Hideki Matsui signing, thanks to increased merchandise and ticket sales, interest from Japanese companies.

Extra Innings
Miller Park stadium sales tax likely will take two more years than projected to be paid off.

See Ya Later, Gator?
Jags fans surprisingly not in favor of drafting Tebow, contrary to Wayne Weaver's belief. 

Put Me In, Coach 
ESPN scores in landing De Niro for Lombardi biopic; Nike sues estate of the former coach.