SBD/Issue 121/The Back of the Book

Overnight Nielsen Ratings From Weekend Sports Telecasts

Fox' 4.8 overnight Nielsen rating for yesterday's Kobalt Tools 500 from Atlanta Motor Speedway marks the first NASCAR Sprint Cup race of the season to see a year-over-year ratings gain. The race was also the first telecast of the season that did not face competition from the Winter Olympics. On ABC last night, the Academy Awards earned a 27.6 overnight Nielsen rating, up 18.5% from a 23.3 last year. The chart below lists overnight ratings from weekend sports telecasts (THE DAILY).

SHOW
DATE
NET
TIME
RAT.
"Race To March Madness"
3/6
ABC
5:00-6:00pm
0.6
NCAA Basketball: West Virginia-Villanova
3/6
CBS
12:00-2:45pm
1.2
NCAA Basketball: Kansas-Missouri
3/6
CBS
2:45-4:15pm
1.2
NCAA Basketball: UCLA-Arizona State
3/6
CBS
4:15-6:15pm
0.8
Gymnastics: American Cup
3/6
NBC
1:00-3:00pm
1.0
PGA Tour: Honda Classic: Third Round
3/6
NBC
3:00-6:00pm
1.4
"NBA Countdown"
3/7
ABC
2:00-2:30pm
1.0
NBA: Lakers-Magic
3/7
ABC
2:30-5:00pm
2.8
NCAA Basketball: Florida-Kentucky
3/7
CBS
12:00-2:00pm
1.5
NCAA Basketball: MVC Championship:
Northern Iowa-Wichita State
3/7
CBS
2:00-4:00pm
0.9
NCAA Basketball: Michigan-Michigan State
3/7
CBS
4:00-6:00pm
1.0
NASCAR Sprint Cup: Kobalt Tools 500
3/7
Fox
1:00-5:00pm
4.8
NHL: Red Wings-Blackhawks
3/7
NBC
12:30-3:00pm
1.2
PGA Tour: Honda Classic: Final Round
3/7
NBC
3:00-6:00pm
1.8
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