SBD/Issue 121/Sports Media

Two Million And Counting: NBA Facebook Page Hits Milestone

NBA Surpasses 2 Million Followers
On Its Official Facebook Page

The NBA over the weekend surpassed 2 million followers on its official Facebook page, by far the largest among major pro sports properties and double the mark of just eight months ago. The league will commemorate the milestone with several promotional elements and fan giveaways, including personalized video messages from players such as Cavaliers C Shaquille O'Neal and Magic C Dwight Howard, the awarding of a fan gift package that includes tickets to an upcoming game and autographed player jersey, and distribution of a discount code to to all of the fans of the NBA Facebook page. More broadly, the increasing scale of the NBA's Facebook presence has allowed league execs to sell it to corporate sponsors as a key media tool along with other broadcast, cable and digital outposts. It also has helped elevate the overall value of advertising and sponsorship packages with the league. Official QSR partner Taco Bell recently used the page to help tout its new NBA Five-Buck Box. "It's really become a key asset," said NBA Senior Dir of Marketing Dan Opallo. "Fans there, in many instances, are not replicated in other areas, so this has become a critical piece to us in a very short period of time." The league and NBA Digital, meanwhile, are looking to expand the content programmed into the Facebook page. "The idea is to bring more of a experience within the news feeds. There is unquestionably a group of fans that wants to stay within their news feeds, so we'll enable them to do that."

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