SBD/Issue 121/Sports Media

CSN Chicago Offers Live Streaming Broadcasts Of Six Bulls Games

Comcast is planning to embark on its second local streaming effort next week in Chicago. Starting with the Bulls' March 19 game against the Cavaliers, Comcast is making live telecasts of the team's final six regular-season games on the net and the first round of playoffs available on CSNChicago.com. The games will be available for free to eligible subscribers; Comcast is planning to announce a sponsorship to the streamed games in the next week. This marks a major change from the company's test in Philadelphia, where eligible subscribers pay $17.76 for a 30-day streaming package. Company officials would not say how many people signed up, though they acknowledged that the number was small. The 76ers are 23-39 through yesterday, eight games out of the playoffs. In both cases, the online stream mirrors the television broadcast, with the same pictures and announcers. Online viewers also have full DVR controls (pause, rewind and fast forward) and access to Twitter and Facebook applications and chat rooms with CSN Chicago talent. Viewers can access the games if they receive CSN Chicago as part of their cable or satellite package -- so long as the video provider agrees to participate in CSN's authentication process. Users will have to register their name, email address and name of their video provider to access the streamed games.

DATE
OPPONENT
Friday, March 19
vs. Cavaliers
Thursday, March 25
vs. Heat
Sunday, March 28
at Pistons
Friday, April 2 at Wizards
Friday, April 9 at Nets
Wednesday, April 14 at Bobcats
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