SBD/Issue 121/Hot Reads

Hot Reads

Monday, March 8, 2010

Jersey numbers can play an important role in marketing athletes.
Larry Ellison enters the tennis business with tournament ownership.

The Baltimore SUN's Peter Schmuck writes, "Both the current alignment of the American League and the unbalanced schedule that amplifies the economic imbalance in major league baseball have created an unforgiving landscape where – for the also-rans of the division – the horizon never seems to get closer" (Baltimore SUN).

The WALL STREET JOURNAL's Martin Peers writes in the wake of the carriage dispute between Cablevision and the Walt Disney Co., "There is no getting around the fact that the high cost of sports cable channels distorts the TV business and complicates the relationship between Disney … and cable operators" (WALL STREET JOURNAL).

On The Olympics:

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