SBD/Issue 121/Franchises

Red Sox Agree To Become Part Of League's Deal With StubHub

The Red Sox have agreed to opt into MLBAM's league-wide secondary ticketing deal with StubHub after more than two years of refusing to participate. The club will also retain its offline sponsorship deal with Boston-based broker Ace Ticket that is now in third year, was recently renewed, and allows for signage at Fenway Park and use of Red Sox marks. The StubHub integration, meanwhile, will be online-only, and for now, just for the '10 season. The Red Sox had been the lone team to not opt into the MLBAM-StubHub deal, which includes a far greater degree of integration than many other sponsorship-oriented pacts between leagues and secondary ticketing firms. "We continued to take a wait-and-see attitude with regard to secondary ticket and wanted to be very cautious. But it seems like this [StubHub] platform offers a great convenience, and we're going to see how this goes," said Red Sox COO Sam Kennedy. "So we've broken up the category in which Ace is strictly offline and StubHub is strictly online, which we think is rather unique. But Boston is also very unique market for secondary tickets."

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