SBD/Issue 121/Facilities & Venues

Cowboys Planning Small Changes To Stadium After Its Debut Season

Cowboys Began Experimenting Last Month
With Unguided Tours Throughout Stadium

Cowboys Exec VP & COO Stephen Jones said that much of the team's "focus this year, aside from preparing" to host Super Bowl XLV, will be "making everything run more smoothly" at Cowboys Stadium, according to Jeff Mosier of the DALLAS MORNING NEWS. Jones said that LED screens with scoreboard data "have been added in each end zone for fans," and there will be "Wi-Fi access points in the stadium's seating area" for those with AT&T smart phones. In addition, stadium tours are "likely to evolve during the Cowboys' second year" in the facility. Cowboys Exec VP/Brand Management and President of Charities Charlotte Jones Anderson said that the team "started experimenting last month with unguided tours as a potential addition to the traditional tours." A planned art tour of the Stadium "has been introduced, but it was done quietly," and so far is "just by appointment only." The team has been "waiting for the installation of the last piece" of art before "making the tours a regular offering." Meanwhile, Mosier noted one of the "biggest changes to Cowboys Stadium this year is what won't open." A planned Cowboys HOF & Museum was "initially expected to open this year, but that time frame has been scrapped." Team officials said that they are "still planning the attraction, but there is no start or completion date." They have been "touring sports halls of fame and nonsports museums nationwide to seek inspiration." Cowboys Dir of Corporate Communications Brett Daniels said that the team is "looking to other museums for inspiration about making exhibits interactive and uses of technology in addition to less glamorous details such as tips for queuing and foot traffic flow" (DALLAS MORNING NEWS, 3/7).

STADIUM, MEET WORLD: Cowboys Owner Jerry Jones said Saturday's Manny Pacquiao-Joshua Clottey boxing match at the stadium is a "very logical way to introduce our stadium to the world and lift its aura." Jones and Top Rank Chair Bob Arum "agree that they will both make money" on the fight. But Jones said, "Even if we didn't make a dime, in the context of exposure worldwide for our stadium and opening it up to the small guy who can't buy Cowboys tickets, this will be a successful promotion." Jones believes Cowboys Stadium "can compete with Las Vegas" for big fights. Jones: "I can hold my head up high, keep my credibility and say that. I can and I will." Arum said that talks "already are under way for a bye-week fight at Cowboys Stadium during the football season" (DALLAS MORNING NEWS, 3/7).

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