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SBD/Issue 120/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published March 5, 2010
The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).
|
TELECAST
|
DATE
|
NET
|
TIME
|
RAT.
|
|---|---|---|---|---|
|
Vancouver Winter Olympics
|
2/26
|
NBC
|
8:30-11:06pm
|
13.9
|
|
Vancouver Winter Olympics: Closing Ceremony
|
2/28
|
NBC
|
8:30-10:31pm
|
12.1
|
| Vancouver Winter Olympics |
2/27
|
NBC
|
8:30-11:00pm
|
11.7
|
|
Vancouver Winter Olympics
(includes men's hockey Canada-U.S. Gold medal) |
2/28
|
NBC
|
12:00-6:00pm
|
10.4
|
| Vancouver Winter Olympics |
2/28
|
NBC
|
7:00-8:00pm
|
10.2
|
| NASCAR Sprint Cup: Shelby American |
2/28
|
Fox
|
3:18-6:14pm
|
4.4
|
| Vancouver Winter Olympics |
2/27
|
NBC
|
1:00-6:00pm
|
4.5
|
| Vancouver Winter Olympics: (includes men's hockey U.S.-Finland semifinal) |
2/26
|
NBC
|
3:00-5:18pm
|
4.0
|
| Vancouver Winter Olympics |
2/27
|
NBC
|
12:27-1:24am
|
3.1
|
| NBA: Nuggets-Lakers |
2/28
|
ABC
|
3:37-6:12pm
|
2.0
|
| NCAA Basketball: (regional) |
2/27
|
CBS
|
12:00-2:15pm
|
1.6
|
| Vancouver Winter Olympics: (replay) |
2/27
|
NBC
|
1:47-5:00am
|
1.4
|
| Vancouver Winter Olympics: (replay) |
2/28
|
NBC
|
1:04-4:00am
|
1.4
|
| NCAA Basketball: Kansas-Oklahoma State |
2/27
|
CBS
|
4:15-6:30pm
|
1.3
|
| NBA: Suns-Spurs |
2/28
|
ABC
|
1:00-3:30pm
|
1.3
|
| NCAA Basketball: North Carolina-Wake Forest |
2/27
|
CBS
|
2:15-4:15pm
|
1.0
|
| NCAA Basketball: Michigan State-Purdue |
2/28
|
CBS
|
4:15-6:15pm
|
0.8
|
| "NBA Countdown" |
2/28
|
ABC
|
12:30-1:00pm
|
0.7
|
| NCAA Basketball: Connecticut-Louisville |
2/28
|
CBS
|
2:00-4:15pm
|
0.7
|
| Supercross Legends special (taped) |
2/28
|
CBS
|
1:00-2:00pm
|
0.5
|
|
TELECAST
|
DATE
|
NET
|
TIME
|
U.S.
|
CABLE
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NASCAR Nationwide Series:
Sam's Town 300 |
2/27
|
ESPN2
|
6:15-8:51pm
|
1.8
|
2.1
|
2,862
|
| NBA: Cavaliers-Celtics |
2/25
|
TNT
|
8:15-10:51pm
|
1.8
|
2.1
|
2,773
|
| Vancouver Winter Olympics |
2/25
|
MSNBC
|
6:00-9:15pm
|
1.5
|
1.9
|
2,491
|
| Vancouver Winter Olympics |
2/26
|
CNBC
|
8:00pm-12:00am
|
1.4
|
1.7
|
2,329
|
| NCAA Basketball: Villanova-Syracuse |
2/27
|
ESPN
|
9:00-11:14pm
|
1.5
|
1.7
|
2,236
|
| Vancouver Winter Olympics |
2/24
|
CNBC
|
8:00pm-12:00am
|
1.2
|
1.4
|
1,888
|
| NBA: Lakers-Mavericks |
2/24
|
ESPN
|
9:01-11:46pm
|
1.2
|
1.4
|
1,830
|
| Vancouver Winter Olympics |
2/27
|
CNBC
|
6:00-9:05pm
|
1.1
|
1.3
|
1,817
|
| Vancouver Winter Olympics |
2/24
|
CNBC
|
7:00-8:00pm
|
1.1
|
1.3
|
1,779
|
| NCAA Basketball: South Carolina-Kentucky |
2/25
|
ESPN2
|
9:06-11:04pm
|
1.0
|
1.2
|
1,699
|
PENGUINS IN MARCH: FSN Pittsburgh earned an 11.7 local rating for Tuesday's Sabres-Penguins game, marking the network's second-highest NHL regular-season rating ever. The game was the first since the Vancouver Games for Canada and Penguins C Sidney Crosby, who scored the game-winning goal in the Canada-U.S. Gold Medal game. U.S. and Sabres G Ryan Miller, the MVP of the Olympic tournament, was also honored during lineup announcements, but did not play (DirecTV).
