SBJ In-Depth: MLB Season Preview

Coming off one of the higest-rated World Series in recent memory, Major League Baseball will be looking to take advantage of last year’s postseason momentum. We’ll look at how the league plans to market the sport in 2010 and how its teams are trying to drive ticket sales and get more people at the ballpark. We’ll also look at what’s in store among sponsors and media partners, and identify the executives whose moves will be closely watched this season. Publishing Date: March 29 Close: March 15 Materials Close: March 17.

For information on advertising contact National Ad Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com.