- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
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SBD/Issue 117/The Back of the Book
Coming To Your Living Room: March Figures For Cable Sports Nets
Published March 2, 2010
ESPN continues to lead all cable sports networks in U.S. household penetration, with the net now in just over 99 million HHs. The majority of networks have seen increases from the same period a year ago, with only Versus and ESPN Classic showing declines in households. The league-owned networks continue to gain penetration, with all four of the major leagues showing gains from the same period last year. Below are U.S. household penetration figures for cable sports nets for March '10, with comparison to the same period from recent years (THE DAILY).
|
CABLE SPORTS NETWORKS PENETRATION FIGURES FOR MARCH
|
|||||
|
NETWORK
|
'10
(000) |
'09
(000) |
'08
(000) |
'07
(000) |
'06
(000) |
|---|---|---|---|---|---|
|
ESPN
|
99,221
|
98,159
|
96,504
|
93,036
|
90,466
|
|
ESPN2
|
98,816
|
97,711
|
96,188
|
92,539
|
89,881
|
|
Golf Channel
|
83,031
|
81,016
|
73,975
|
75,286
|
67,851
|
|
Speed
|
75,272
|
73,329
|
71,891
|
70,488
|
65,754
|
|
ESPNews
|
72,396
|
68,113
|
63,289
|
55,633
|
47,490
|
| ESPNU |
70,400
|
23,000
|
20,000
|
n/a
|
n/a
|
| Versus |
63,788
|
74,788
|
72,151
|
72,166
|
63,410
|
| ESPN Classic |
57,788
|
63,324
|
62,153
|
65,365
|
59,968
|
| NFL Network |
56,312
|
41,920
|
42,853
|
40,935
|
n/a
|
| MLB Network |
54,000
|
50,000
|
n/a
|
n/a
|
n/a
|
| NBA TV |
45,000
|
15,000
|
n/a
|
n/a
|
n/a
|
|
NHL Network
|
38,000
|
19,600
|
n/a
|
n/a
|
n/a
|
| Fox Soccer Channel |
36,098
|
34,419
|
n/a
|
n/a
|
n/a
|
NOTES: Distribution unavailable for Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.
