Wild Freeze Price Of Majority Of Season Tickets For Next Season

Wild's Overall Average Increase In Pricing Will Be 2.3%; Premium Club Seat Will Cost Same

The Wild on Friday announced that most season tickets for the '10-11 season "will cost the same as they did this season and will range from $21 to $88 per game," according to Bruce Brothers of the ST. PAUL PIONEER PRESS. The Wild said that the overall average increase in pricing will be 2.3%, "but that premium seats on the club level will cost the same for the fifth year in a row." The team also said that season-ticket holders "will be able to commit to playoff tickets without being required to make a deposit before the Wild qualify for the playoffs." About 16,000 season tickets were sold for this season, and Wild VP/Customer Sales & Service Jamie Spencer said the team expects to "hold the line on that" number. Spencer said that "about 95[%] of season-ticket holders are expected to renew" (ST. PAUL PIONEER PRESS, 2/27). In Minneapolis, Chip Scoggins noted the season-ticket prices include "a 're-scaling' of Xcel Energy Center (five price levels in the lower level) in which some tickets increased, some decreased and some remain unchanged" (Minneapolis STAR TRIBUNE, 2/27).

PRICE BUMP: In St. Louis, Jeremy Rutherford reported the Blues "announced a price increase for 2010-11 season tickets Friday." The rate of the increase "depends on whether season-ticket holders 'iced their price' this season by renewing before the deadline last April." For season-ticket holders who renewed before the deadline and "didn't have a price increase this season, the average jump will be" 14%, while for those who "didn't renew by last April, and paid a 10[%] increase this season, the average hike is" 4%. Blues Enterprises CEO Peter McLoughlin said that 85% of season-ticket holders "renewed their tickets this season before the April deadline," so the "majority of ticket holders will be part of the" 14% increase. The Blues' season-ticket base has "climbed over 11,000," and the team "has a goal of 12,000 season tickets for next season" (ST. LOUIS POST-DISPATCH, 2/27).

PREMIUM PRICING: In Dallas, Mike Heika reported the Stars "plan to lower prices on full-season tickets for 5,267 seats in the best sections at American Airlines Center" next season. The StarsClub Premium Section, a "lower level between the blue lines," will see "lower prices by 28[%] from $139 to $99 a game." Heika noted "several other prime sections also will see price reductions" (DALLAS MORNING NEWS, 2/27).