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SBD/Issue 99/Facilities & Venues
Minnesota Gov. Says Lottery Could Help Finance Vikings Stadium
Published February 4, 2010
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| Pawlenty Says Lottery Funds Could Generate Estimated $12M Annually For New Stadium |
FOUR SCORE: The AP's John Krawczynski wrote Vikings QB Brett Favre's presence this season was a "boost to everything from the team's box office and merchandise sales to sponsorship deals and its pursuit of a new stadium." Favre's jersey "was the No. 1 seller throughout the league, the ticket office was deluged with requests in the days following his signing in August and the team locked down some lucrative sponsorship deals that were sorely needed to offset the lack of revenue generated by the Metrodome." Vikings CMO and VP/Sales & Marketing Steve LaCroix: "Certainly, he had an impact. It's hard to quantify it exactly, but there's no doubt he helped." Meanwhile, Davie Brown Talent Group Account Dir Matt Delzell said Favre's decision to return to the Vikings or retire has "a lot of far-reaching implications." Delzell: "Not just on the field, but financially it's a huge hit to the Vikings if he decides to retire" (AP, 2/2).







