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SBD/Issue 98/The Back of the Book
Super Bowl Nielsen Ratings, Viewership Trend Since '67
Published February 3, 2010
The U.S. audience for the Super Bowl has been coming closer to 100 million viewers in recent years, and could pass that mark with a solid rating this year. Last year's game saw 98.7 million viewers, despite the rating being down from the prior year. The Super Bowl has not topped a 45.0 Nielsen rating since the Cowboys' last appearance in '96. The Cowboys hit above that mark for all three of their Super Bowl victories in the '90s. Below is a Nielsen ratings and viewership trend for the Super Bowl since the first telecast in '67 (THE DAILY).
|
SUPER BOWL RATINGS/VIEWERSHIP TREND
|
|||||
|
YR
|
SB
|
NET
|
RATING
|
VIEWERS (000)
|
MATCHUP
|
|---|---|---|---|---|---|
|
'09
|
XLIII
|
NBC
|
42.0
|
98,732
|
Steelers-Cardinals
|
|
'08
|
XLII
|
Fox
|
43.1
|
97,448
|
Giants-Patriots
|
|
'07
|
XLI
|
CBS
|
42.6
|
93,184
|
Colts-Bears
|
|
'06
|
XL
|
ABC
|
41.6
|
90,745
|
Steelers-Seahawks |
|
'05
|
XXXIX
|
Fox
|
41.1
|
86,072
|
Patriots-Eagles |
|
'04
|
XXXVIII
|
CBS
|
41.4
|
89,795
|
Patriots-Panthers |
|
'03
|
XXXVII
|
ABC
|
40.7
|
88,637
|
Buccaneers-Raiders |
|
'02
|
XXXVI
|
Fox
|
40.4
|
86,801
|
Patriots-Rams |
|
'01
|
XXXV
|
CBS
|
40.4
|
84,335
|
Ravens-Giants |
|
00
|
XXXIV
|
ABC
|
43.3
|
88,465
|
Rams-Titans |
|
'99
|
XXXIII
|
Fox
|
40.2
|
83,720
|
Broncos-Falcons |
|
'98
|
XXXII
|
NBC
|
44.5
|
90,000
|
Broncos-Packers |
|
'97
|
XXXI
|
Fox
|
43.3
|
87,870
|
Packers-Patriots |
|
'96
|
XXX
|
NBC
|
46.0
|
94,080
|
Cowboys-Steelers |
|
'95
|
XXIX
|
ABC
|
41.3
|
83,420
|
49ers-Chargers |
|
'94
|
XXVIII
|
NBC
|
45.5
|
90,000
|
Cowboys-Bills |
|
'93
|
XXVII
|
NBC
|
45.1
|
90,990
|
Cowboys-Bills |
|
'92
|
XXVI
|
CBS
|
40.3
|
79,590
|
Redskins-Bills |
|
'91
|
XXV
|
ABC
|
41.9
|
79,510
|
Giants-Bills |
|
'90
|
XXIV
|
CBS
|
39.0
|
73,852
|
49ers-Broncos |
|
'89
|
XXIII
|
NBC
|
43.5
|
81,590
|
49ers-Bengals |
|
'88
|
XXII
|
ABC
|
41.9
|
80,140
|
Redskins-Broncos |
|
'87
|
XXI
|
CBS
|
45.8
|
87,190
|
Giants-Broncos |
|
'86
|
XX
|
NBC
|
48.3
|
92,570
|
Bears-Patriots |
|
'85
|
XIX
|
ABC
|
46.4
|
85,530
|
49ers-Dolphins |
|
'84
|
XVIII
|
CBS
|
46.4
|
77,620
|
Raiders-Redskins |
|
'83
|
XVII
|
NBC
|
48.6
|
81,770
|
Redskins-Dolphins |
|
'82
|
XVI
|
CBS
|
49.1
|
85,240
|
49ers-Bengals |
|
'81
|
XV
|
NBC
|
44.4
|
68,290
|
Raiders-Eagles |
|
'80
|
XIV
|
CBS
|
46.3
|
76,240
|
Steelers-Rams |
|
'79
|
XIII
|
NBC
|
47.1
|
74,740
|
Steelers-Cowboys |
|
'78
|
XII
|
CBS
|
47.2
|
78,940
|
Cowboys-Broncos |
|
'77
|
XI
|
NBC
|
44.4
|
62,050
|
Raiders-Vikings |
|
'76
|
X
|
CBS
|
42.3
|
57,710
|
Steelers-Cowboys |
|
'75
|
IX
|
NBC
|
42.4
|
56,050
|
Steelers-Vikings |
|
'74
|
VIII
|
CBS
|
41.6
|
51,700
|
Dolphins-Vikings |
|
'73
|
VII
|
NBC
|
42.7
|
53,320
|
Dolphins-Redskins |
|
'72
|
VI
|
CBS
|
44.2
|
56,640
|
Cowboys-Dolphins |
|
'71
|
V
|
NBC
|
39.9
|
46,040
|
Colts-Cowboys |
|
'70
|
IV
|
CBS
|
39.4
|
44,270
|
Chiefs-Vikings |
|
'69
|
III
|
NBC
|
36.0
|
41,660
|
Jets-Colts |
|
'68
|
II
|
CBS
|
36.8
|
39,120
|
Packers-Raiders |
|
'67
|
I
|
CBS
|
22.6
|
26,750
|
Packers-Chiefs |
|
'67
|
I
|
NBC
|
18.5
|
24,430
|
Packers-Chiefs |
NOTE: Super Bowl I was simulcast by CBS and NBC.
