Bernard Officially Takes Over As IRL CEO

The overhaul of the IndyCar Series is nearly complete with Randy Bernard being introduced as the new CEO of the IRL. With the move, one can state that the sun has officially set on the Tony George era, as the series turns to an outsider who gained notice for transforming the PBR into a successful commercial and television property. In meeting the media for the first time, Bernard "laid out six initial goals for the IndyCar Series, including creating a positive environment, developing relationships and becoming profitable -- not by cutting costs, but by increasing revenue." Bernard: “I'll market the sport the very best we can, and if we can't put more people in the seats and the (TV) ratings don't go up, then I would say I haven't done my job." IMS Corp. President & CEO Jeff Belskus calls Bernard the "right person at the right time.”