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SBD/Issue 96/The Back of the Book
Overnight Nielsen Ratings From Weekend Sports Telecasts
Published February 1, 2010
ESPN earned a 7.9 metered-market rating for its telecast of the Pro Bowl last night from 7:15-10:45pm ET. Last year, when the game aried on NBC the week following the Super Bowl, the telecast earned a 5.7 overnight rating from 4:30-8:00pm. Also last night, CBS' telecast of the Grammy Awards earned a 17.8 overnight rating, up from a 12.3 rating last year. On Sunday morning, ESPN2 earned a 0.7 metered-market rating for live coverage of Roger Federer's defeat of Andy Murray in the Australian Open men's final at 3:30am. That figure is up from a 0.6 for the Rafael Nadal-Federer final last year. On Saturday, live coverage of the Serena Williams-Justine Henin women's final earned a 0.6 metered-market rating, up from a 0.5 rating for Serena's defeat of Dinara Safina in '09. The chart below lists overnight Nielsen ratings from weekend sports telecasts (THE DAILY).
|
SHOW
|
DATE
|
NET
|
TIME
|
RAT.
|
|---|---|---|---|---|
|
NCAA Basketball: Duke-Georgetown
|
1/30
|
CBS
|
1:00-3:00pm
|
1.9
|
|
PGA Tour: Farmers Insurance Open: Third Round
|
1/30
|
CBS
|
3:00-6:00pm
|
1.7
|
|
World of Adventure Sports (taped)
|
1/30
|
NBC
|
2:00-3:00pm
|
0.7
|
|
Skiing: Nature Valley Freestyle Cup (taped)
|
1/30
|
NBC
|
3:00-4:30pm
|
1.1
|
| PBR: Built Ford Tough Series: Tecate Light Invitational (taped) |
1/30
|
NBC
|
4:30-6:00pm
|
1.1
|
| "Truth in Motion: The U.S. Ski Team's Road to Vancouver" (taped) |
1/30
|
NBC
|
8:00-9:00pm
|
1.2
|
| "NBA Countdown" |
1/31
|
ABC
|
12:30-1:00pm
|
1.2
|
| NBA: Nuggets-Spurs |
1/31
|
ABC
|
1:00-3:30pm
|
2.1
|
| NBA: Lakers-Celtics |
1/31
|
ABC
|
3:30-6:00pm
|
4.4
|
| Monster Energy AMA Supercross (taped) |
1/31
|
CBS
|
12:00-1:00pm
|
1.1
|
| NCAA Basketball: (regional) |
1/31
|
CBS
|
1:00-3:00pm
|
1.4
|
| PGA Tour: Farmers Insurance Open: Final Round |
1/31
|
CBS
|
3:00-6:15pm
|
2.4
|
| NHL: Red Wings-Penguins |
1/31
|
NBC
|
12:30-3:00pm
|
1.2
|
| Int'l Auto Show (taped) |
1/31
|
NBC
|
3:00-4:00pm
|
0.9
|
| Figure Skating: Silk Soymilk Skate for the Heart (taped) |
1/31
|
NBC
|
4:00-6:00pm
|
1.5
|
