Quick Hit Inc. Adds Virtual Goods Component To Online Videogame

By Eric Fisher, Staff Writer, SportsBusiness Journal

QH Expects Virtual Goods To Supply Half Game's Revenue

Quick Hit Inc., operators of the online football videogame Quick Hit Football, have added a virtual goods component to the title in which the microtransactions from users will add to an existing advertising base. Users will be able to purchase "coaching points," the game's virtual currency, and add former NFL players already part of the game to their team, including Barry Sanders and Ed "Too Tall" Jones. Competitive controls, however, have been put in to prevent players from simply buying a dominant team. Quick Hit Football will still be free to play if a user chooses not to pay, but company execs expect the virtual goods to supply about half of the game's revenue. Such two-tiered revenue models are common in massively multiplayer online (MMO) games, and are increasingly becoming incorporated into sports gaming. Quick Hit execs have not disclosed their base of registered players, but the quickhit.com Web site has attracted more than 1 million unique visitors since the game's October launch. "To come from literally zero less than three months ago to where we are now, we're feeling good about where we are," said Quick Hit Founder & CEO Jeff Anderson.