SBD/Issue 113/Facilities & Venues

MLS Philly Union, PPL Corp. Formally Announce Naming-Rights Deal

Union Scheduled To Host First Game At
Newly Named PPL Park On June 27
MLS Philadelphia Union and PPL Corp. officials today formally announced an 11-year agreement for naming rights to the expansion team's new stadium in Chester, Pennsylvania. Under the deal, the Union will play their home games at 18,500-seat PPL Park through the 2020 MLS season. Additionally, PPL will become the official energy provider of the team (Union). In Philadelphia, Jeff Gammage reports the deal, worth nearly $20M, helps PPL "promote a new idea: electric deregulation." The Pennsylvania-based energy company "wants to get noticed in Peco Energy Co. territory, because at the end of this year Peco's rate caps will be lifted, allowing 1.6 million customers to pick their own suppliers." PPL with the deal sought "business-to-business opportunities, focused on commercial and industrial customers." The team has developed "specific plans to engage those customers through receptions, meet-the-team events, and business gatherings, which will occur throughout the year." The first game at PPL Park is scheduled for June 27. Gammage notes the agreement is the "result of a months-long courtship that began slowly." The Union wanted a 15-year naming-rights deal, while PPL originally "suggested five." PPL already has a sports deal sponsoring the Picnic Patio at the Triple-A Int'l League Leigh Valley IronPigs' ballpark in Allentown, Pennsylvania (PHILADELPHIA INQUIRER, 2/24).

FLY LIKE AN EAGLE: The Union yesterday announced individual-game ticket prices for its two games at Lincoln Financial Field, ranging from $28 for the fan club and seated corner sections to $100 for the "fancy club seats at center midfield." Only the stadium's lower-bowl and club seats are available for the MLS games (PHILLY.com, 2/23).

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