Quote of the Day

"There aren't any direct implications in the short-term, and when I say short-term, I mean in the next year or two."

-- PGA Tour Commissioner Tim Finchem, on the effect of Tiger Woods' absence(MIAMI HERALD, 2/20).

Monday February 22, 2010 Vol. 16 — No. 111 Print This Issue

Top Stories

  • New Hitting Partner

    Corona To Become ATP
    Tour's Premier Sponsor

    In another sign of the lid starting to come off of corporate sponsorship of sports, Corona Extra announces today it has signed a five-and-a-half-year deal to become the main sponsor of the men’s tennis circuit. This marks the first big corporate deal signed under the watch of ATP World Tour Exec Chair & President Adam Helfant. He declines to comment on the deal terms, but says America’s number one beer import wanted to use the ATP as an international platform to export its brand globally. It is a significant deal for the ATP, as sources have pegged its value as similar to what Mercedes-Benz paid in the last three years of its deal, which expired in '08. The value of the Mercedes deal was about $13M annually. The deal will become effective next month or in April. The deal is not an entitlement of the Tour, but makes Corona Extra the top sponsor, meaning it gets the net branding and other marketing rights.

  • Hitting Their Stride
    IOC's Felli says organization “very pleased” with Olympics; Rogge says from day four “they’ve been absolutely fabulous Games.”

    Proof Is In The Pudding
    Despite criticism of tape delays, general consensus is the ratings prove that NBC’s mix of coverage is working; strong numbers could help NBC close on its stated losses

    National Treasure
    USOC reveling in performance of record-setting U.S. team, but bid for '20 Games unlikely.

    Out Of The Woods?
    Tiger's mea-culpa may have relieved sponsors, but new figures show Tiger's public opinion standing has fallen more than 100 spots.

    Waiting For The Tiger Bump
    Finchem acknowledges Tiger not suspended; media speculation turns to post-Masters return.

    Staying The Course
    New court documents show Dodgers could keep player payroll near current levels until '18.

    Voices Carry 
    Influential agents pledge support for NBPA, as Arn Tellem writes fans should not be "railing against player salaries."

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug