Lions Lower Season-Ticket Prices For Second Consecutive Year

Lions Will Lower Season-Ticket Prices For About 19,000 Seats At Ford Field

The Lions for the second consecutive season are “reducing prices in an attempt to spur season-ticket sales,” according to John Niyo of the DETROIT NEWS. The Lions will lower season-ticket prices for about 19,000 seats at Ford Field. The price cuts range from about $80 per season ticket for about 13,000 seats in the 100- and 200-level sections, to $100 and $140 per season ticket for an estimated 2,900 upper-level seats. About 3,000 club seats “also will see prices lowered.” Season-ticket prices, including those for all-you-can-eat seats, “will remain the same for the rest of the building in 2010.” The Lions “failed to sell out half of their home games last season, ranking 31st among the NFL’s 32 teams in attendance for 2009” (DETROIT NEWS, 2/18).

STAYING THE COURSE: The '10 NFL season will be played without a salary cap if a new CBA is not reached by March 5, and in Detroit, Nicholas Cotsonika notes the Lions "don’t plan to go on a spending spree, but they don’t plan to pull back, either.” Lions President Tom Lewand said that the team “would conduct business about as usual.” Lewand: “We’ve always spent to the cap. That’s always been our motto” (DETROIT FREE PRESS, 2/18). The DETROIT NEWS’ Niyo notes the Lions “will operate under a self-imposed cap.” Lewand: “I think the only prudent thing to do, from our perspective, is to engage in the same kind of planning process that we would’ve if there were a cap. Eventually, there will be a new system. I don’t know what that’s going to look like yet. The worst thing that could happen would be to make progress in a significant way in 2010 and then have that progress impeded by new rules” (DETROIT NEWS, 2/18).