Braves Ink Naming-Rights Deal With Coolray For Triple-A Ballpark

The Braves have "signed a multi-million dollar deal with" Atlanta-based Coolray Heating & Cooling for naming rights to the Triple-A Int'l League Gwinnett Braves' ballpark, which will now be called Coolray Field, according to Patrick Fox of the ATLANTA CONSTITUTION. Gwinnett County (GA) officials said that the 16-year deal "will ultimately mean the county will get about a $4.5[M] share over the life of the contract." Fox notes the county's contract with the Braves "calls for the club to receive the first $350,000 annually paid in naming rights, the county to receive the next $350,000 and anything over that to be divided evenly." The Braves "took over naming rights negotiations last fall when Gwinnett County was unable to market the stadium to potential sponsors" (ATLANTA CONSTITUTION, 2/18).