Bottoms Up: Hannah Teter Launches Personal Line Of Underwear

By Brian Helfrich, Assistant Managing Editor

Teter Unveiled First Sweet Cheeks Pair In SI's Swimsuit Issue

Hannah Teter is in Vancouver this week to defend her gold medal in the snowboard half-pipe, but the Vermont native has some big post-Olympic plans waiting for her back in the States. Fresh off an appearance in Sports Illustrated’s Swimsuit Issue, Teter this past weekend launched “Sweet Cheeks,” a personally designed line of underwear, and she used the photo spread to quietly debut the first pair -- “Make Love Not War.” The initial effort, aided by her brother and agent, Octagon Associate Dir of Action Sports Amen Teter, benefits relief efforts in Haiti. For each pair of the $15 panties purchased, Hannah will donate $5 to Doctors Without Borders. “Sweet Cheeks is Hannah’s brainchild,” Amen Teter said. “She wanted to find a fun, sassy way of giving back and making a statement about it with your underwear.” The line at the moment is available exclusively online at SweetCheeksPanties.com, but could partner with a retail distributor in the future, Amen said.

WE'VE ONLY JUST BEGUN: While Hannah hopes to parlay the exposure from both the Vancouver Games and the Swimsuit Issue appearance into a successful launch of the “Make Love Not War” panties, the foray into underwear design will not stop with the first pair. Sweet Cheeks has plans to unveil a new design each month for at least the rest of this calendar year, with every pair targeting a different charitable cause, Amen Teter said. The goal is to raise $100,000 by this spring. This past weekend’s soft launch will be aided by a heavier marketing blitz after Vancouver, when the IOC’s Rule 41 “doesn’t hamstring our use of Hannah in marketing,” Amen said. “For now people can check out the Facebook page.” He added, “We’re very interested in working with other female athletes and celebrities who want to be part of the team Sweet Cheeks and help us get the word out.”