SBD/Issue 102/The Back of the Book

Super Market: New Orleans Scores Big Local Ratings On Sunday

New Orleans was the top Nielsen metered-market for all of the live CBS Super Bowl programming on Sunday, beginning with a 19.0 local rating for the first hour-long segment of "The Super Bowl Today" from 2:00-3:00pm ET. CBS' Super Bowl pregame show eventually saw all metered-markets hit double digits by the time the 5:30-6:00pm segment began. The Crescent City scored a 56.3 local rating for the Super Bowl telecast from 6:30-9:45pm, and then improved on that number to reach a 58.6 rating for the postgame celebration and Super Bowl trophy presentation. DC, which was blanketed by a snowstorm over the weekend, ranked second among all metered markets for the game telecast with a 56.0 local rating. The market earned a 46.7 rating for last year's Steelers-Cardinals Super Bowl under better weather conditions. Below are metered-market ratings for all live Super Bowl programming on CBS on Sunday, listed alphabetically. All times listed are ET (THE DAILY).

SUPER BOWL SUNDAY NIELSEN METERED-MARKET RATINGS ON CBS
 
"The Super Bowl Today"
Kickoff
Show
Super
Bowl
Post
Game
MARKET
(SIZE)
2:00-
3:00pm
3:00-
4:00pm
4:00-
5:00pm
5:00-
5:30pm
5:30-
6:00pm
6:00-
6:30pm
6:30-
9:45pm
9:45-
10:15pm
Albuquerque-
Santa Fe (44)
5.3
7.9
9.7
12.3
17.5
31.5
44.8
37.8
Atlanta (8)
3.7
5.4
6.6
9.0
14.4
28.5
47.5
39.6
Austin (48)
5.7
8.0
9.4
13.7
19.4
29.8
45.1
40.8
Baltimore (27)
5.0
5.8
7.6
11.9
17.6
36.8
51.3
39.8
Boston (7)
3.3
3.6
4.6
8.4
13.0
28.5
45.5
35.0
Buffalo (52)
5.0
7.1
8.5
12.6
17.6
36.3
50.5
41.9
Charlotte (24)
4.2
5.2
7.8
13.8
18.6
33.7
50.6
38.2
Chicago (3)
4.1
5.4
8.0
11.6
15.5
29.5
45.6
38.4
Cincinnati (33)
5.7
6.6
8.3
12.4
18.9
33.0
51.2
44.5
Cleveland-Akron (18)
3.5
5.5
5.6
10.8
15.7
31.7
49.9
38.5
Columbus (34)
3.7
6.0
9.0
14.9
17.6
35.4
54.0
41.9
Dallas-Ft. Worth (5)
5.3
6.7
8.3
11.5
18.6
31.6
49.0
41.9
Dayton (65)
8.4
9.9
12.8
14.4
21.6
36.5
53.7
40.9
Denver (16)
6.0
7.8
12.4
15.3
18.8
34.1
48.6
41.9
Detroit (11)
3.0
5.4
6.7
9.2
13.6
27.5
44.6
33.8
Ft. Myers-Naples (64)
4.5
5.2
7.8
10.9
14.8
28.7
47.3
37.9
Greensboro-Winston-Salem (46)
3.0
4.9
8.7
14.3
18.5
30.4
47.6
39.6
Greenville-Spartanburg (36)
5.4
6.3
7.3
10.8
16.4
28.0
49.3
39.3
Hartford-New Haven (30)
3.5
5.7
6.3
9.2
12.4
26.9
45.8
34.2
Houston (10)
5.2
6.6
8.3
10.9
14.0
25.7
41.2
38.3
Indianapolis (25)
11.6
15.1
17.2
21.3
26.8
42.1
54.2
33.5
Jacksonville (47)
5.0
7.8
8.4
9.9
16.5
31.9
51.1
40.3
Kansas City (32)
7.8
9.0
11.1
16.2
21.2
34.9
50.2
43.4
Knoxville (59)
6.0
7.4
10.0
12.9
20.9
33.1
52.0
33.6
Las Vegas (42)
7.3
10.0
13.8
16.4
21.4
34.8
45.5
39.7
L.A. (2)
5.2
6.2
7.3
9.3
14.2
27.1
39.4
32.3
Louisville (49)
6.1
7.7
8.7
14.9
18.2
35.7
51.2
37.5
Memphis (50)
5.6
8.7
10.2
13.7
16.5
28.2
47.7
42.3
Miami-Ft. Lauderdale (17)
4.4
6.4
9.1
13.8
18.5
27.6
41.9
35.2
Milwaukee (35)
4.0
4.7
7.6
9.0
11.6
29.2
45.4
37.9
Minneapolis-St. Paul (15)
4.0
4.0
5.4
9.5
14.1
30.1
51.0
37.4
Nashville (29)
12.4
13.6
13.9
18.9
24.2
38.9
54.4
47.5
New Orleans (51)
19.0
24.6
28.3
31.1
35.9
46.7
56.3
58.6
N.Y. (1)
3.6
3.9
6.6
9.0
13.1
27.3
41.1
32.2
Norfolk (43)
5.5
6.9
8.7
14.8
20.4
35.4
53.1
44.8
Oklahoma City (45)
6.2
8.6
11.6
14.3
17.7
32.5
49.0
43.8
Orlando-Daytona Beach (19)
5.2
6.4
8.6
12.4
15.1
29.4
47.7
39.7
Philadelphia (4)
3.8
4.3
5.6
9.2
13.9
27.9
48.6
38.5
Phoenix (12)
6.6
7.9
10.0
15.2
17.5
31.8
46.3
38.0
Pittsburgh (23)
5.6
7.6
8.1
13.8
18.3
33.2
51.8
43.5
Portland (22)
4.2
5.8
7.4
9.1
14.8
28.6
40.2
32.7
Providence-New Bedford (53)
2.3
3.5
5.8
9.1
13.9
26.7
46.0
36.1
Raleigh-Durham (26)
4.3
5.4
8.1
12.9
17.5
30.6
46.0
37.9
Richmond (58)
5.6
9.0
11.8
16.5
21.4
33.5
50.3
40.2
Sacramento (20)
4.6
7.4
8.7
11.1
16.8
30.5
44.2
36.3
Salt Lake City (31)
5.8
4.7
6.7
9.7
12.6
25.1
37.9
30.4
San Antonio (37)
7.1
7.9
10.5
15.0
18.4
32.0
49.1
41.3
San Diego (28)
5.3
6.7
7.6
9.7
14.8
28.1
44.1
40.2
S.F.-Oakland-San Jose (6)
3.9
5.2
7.3
11.0
16.2
27.4
40.9
34.7
Seattle-Tacoma (13)
5.5
6.6
8.5
11.4
17.6
29.1
43.7
35.1
St. Louis (21)
5.0
5.6
7.4
13.0
17.2
28.7
44.7
32.8
Tampa-St. Pete (14)
5.6
6.8
8.0
11.4
16.7
30.4
46.6
36.0
Tulsa (61)
6.8
8.3
11.9
15.5
21.4
32.1
50.7
41.8
Washington, D.C. (9)
3.7
4.6
6.0
11.5
17.8
36.3
56.0
41.9
West Palm Beach (38)
4.9
6.0
8.6
12.0
16.4
32.8
51.8
41.6

NOTE: Ratings for Birmingham unavailable.

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