MASN Taking Aim At MLB Advance To Nats Jeter Played No Role In Woods' Tribune Piece Twitter Impact On Sports Reporting Keeps Growing NBC Sports Sees Big F1 Gains Media Notes ESPN Draws Lowest "MNF" Rating Of '14 Finebaum Hosting Call-In Show During Iron Bowl FS North's Ratings Decline For Twins Games Continues App Review: Cavaliers For iPhone Cowboys-Giants Rating Lower On NBC
SBD/Issue 102/Sports Media
Turner Sports Using New Platforms To Promote NBA All-Star Game
Published February 9, 2010
|Watch Turner Sports'
'10 NBA All-Star Game Spot
Turner Sports "will look to take its marketing shots for TNT's Feb. 14 NBA All-Star Game telecast outside the sports media arc to avoid a very cluttered marketplace" due to the presence of Super Bowl XLIV, the Vancouver Games and the Daytona 500, according to Thomas Umstead of MULTICHANNEL NEWS. Turner Sports Senior VP/Strategy, Marketing & Programming Christina Miller said that while Turner "will aggressively promote its overall All-Star game weekend festivities through league-related digital platforms such as NBA League Pass, NBA TV and NBA.com -- as well as the various Turner cable networks" -- the company "plans to offer what amounts to a double-digit increase in the number of All-Star game-related TV spots on non sports-based broadcast and cable networks compared to last season." Miller: "When you factor in the fact that a lot of great sporting events are going on during the first couple of weeks in February, it does mean that there's a crowded marketplace filled with a lot of noise." Turner will "run ads in entertainment magazines and newspapers such as Entertainment Weekly and USA Today to reach a broader swath of consumers." Miller said Turner also is using social media outlets like Facebook and YouTube to "make sure that we're not just advertising to people but also starting a conversation about the All-Star game and the NBA in general" (MULTICHANNEL.com, 2/6).