World Series Averages 13.8 Million Viewers Thurs. Games Draw Combined 16.7 Million Viewers NFL TV Viewership Through Week 8 NFL Ratings Unhurt By Off-Field Issues CBS' McManus All In For "TNF" Broadcasts Ruling Allows Purchase Of CSN Houston New Ads Promote NBC's Streaming Platform Bears Players Embrace Media Opportunities Final Ratings Media Notes
Upcoming Conferences and Events
SBD/Issue 102/Sports Media
Turner Sports Using New Platforms To Promote NBA All-Star Game
Published February 9, 2010
|Watch Turner Sports'
'10 NBA All-Star Game Spot
Turner Sports "will look to take its marketing shots for TNT's Feb. 14 NBA All-Star Game telecast outside the sports media arc to avoid a very cluttered marketplace" due to the presence of Super Bowl XLIV, the Vancouver Games and the Daytona 500, according to Thomas Umstead of MULTICHANNEL NEWS. Turner Sports Senior VP/Strategy, Marketing & Programming Christina Miller said that while Turner "will aggressively promote its overall All-Star game weekend festivities through league-related digital platforms such as NBA League Pass, NBA TV and NBA.com -- as well as the various Turner cable networks" -- the company "plans to offer what amounts to a double-digit increase in the number of All-Star game-related TV spots on non sports-based broadcast and cable networks compared to last season." Miller: "When you factor in the fact that a lot of great sporting events are going on during the first couple of weeks in February, it does mean that there's a crowded marketplace filled with a lot of noise." Turner will "run ads in entertainment magazines and newspapers such as Entertainment Weekly and USA Today to reach a broader swath of consumers." Miller said Turner also is using social media outlets like Facebook and YouTube to "make sure that we're not just advertising to people but also starting a conversation about the All-Star game and the NBA in general" (MULTICHANNEL.com, 2/6).