U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/Issue 102/Sponsorships, Advertising & Marketing
Super Bowl Ads: Letterman, Leno Describe Making "Late Show" Spot
Published February 9, 2010
|Watch The "Late Show" Spot|
WHAT A SURPRISE: AdWeek's Barbara Lippert said of the promo, "It was so unexpected. It just snuck in there among all the beer and the car ads. No one expected to see the three of them together" ("Inside Edition," 2/8). ESPN's Michael Wilbon said, "I don't understand why NBC would allow Jay Leno to go on television to help sell CBS rival David Letterman" ("PTI," ESPN, 2/8). Actor Harry Shearer said as he was watching the promo, he "didn't think that was actually the three of them in one set.” Shearer: “I thought it was some computer-generated magic and I was waiting for Space Ghost to move in” ("Countdown With Keith Olbermann," MSNBC, 2/8).