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SBD/Issue 102/Sponsorships, Advertising & Marketing
Super Bowl Ads: Letterman, Leno Describe Making "Late Show" Spot
Published February 9, 2010
|Watch The "Late Show" Spot|
WHAT A SURPRISE: AdWeek's Barbara Lippert said of the promo, "It was so unexpected. It just snuck in there among all the beer and the car ads. No one expected to see the three of them together" ("Inside Edition," 2/8). ESPN's Michael Wilbon said, "I don't understand why NBC would allow Jay Leno to go on television to help sell CBS rival David Letterman" ("PTI," ESPN, 2/8). Actor Harry Shearer said as he was watching the promo, he "didn't think that was actually the three of them in one set.” Shearer: “I thought it was some computer-generated magic and I was waiting for Space Ghost to move in” ("Countdown With Keith Olbermann," MSNBC, 2/8).