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SBD/Issue 102/Sponsorships, Advertising & Marketing
Saints Super Bowl Merchandise Flying Off Shelves In Louisiana
Published February 9, 2010
|Several Louisiana Retailers Garnering
More Business Than Ever For Saints Gear
ROOT FOR THE HOME TEAM? In Indianapolis, Dana Hunsinger reports pre-order sales for Saints Super Bowl merchandise was "quadruple that" of the Colts at the adidas Group plant in Indianapolis, which has the contract to "manufacture licensed gear for all NFL teams" on behalf of Reebok. The plant will "ship out 130,000 shirts a day, compared with a typical 65,000 to 70,000." Hunsinger: "It's a fact that the Saints sell. Maybe it's boy-next-door quarterback Drew Brees or the revival story of a city devastated by Hurricane Katrina." Regardless, "much of America wanted to see them win -- and buy their stuff" (INDIANAPOLIS STAR, 2/9). adidas Sports Licensed Division VP/Operations Joe Cripe said that the number of shirts ordered for the Saints numbers in the "hundreds of thousands." Cripe expects that the Indianapolis plant will "be producing Saints gear nonstop at least until Friday, with rotating 12-hour shifts" (IBJ.com, 2/8).
DAT'S GREAT: Louisiana state Sen. A.G. Crowe yesterday said that he will "promote the concept of a new specialty vehicle license tag at the spring legislative session to honor" the Saints' Super Bowl win. Crowe said that "tentative plans for the plate's design will use the fleur-de-lis, the state seal and the phrase 'Who Dat Nation.'" He added that he plans to talk to NFL and Saints officials "about final designs to avert problems with copyright laws." Crowe indicated that a "share of the license tag fees would be donated to 'a worthy cause' designated by the Legislature in conjunction" with the Saints (New Orleans TIMES-PICAYUNE, 2/9).