Bills Fire Whaley Day After NFL Draft Browns May Release Draftee Accused Of Battery IndyCar Race At Phoenix Int'l Likely To Return in '18 Bears QB Trubisky Jeered At Bulls Game SunTrust Park As Concert Venue Gets Mixed Reviews Joshua-Klitschko Title Fight Draws 90,000 To Wembley Porsche Agrees To Rights Deal For WTA Season Finals NFL Draft Breaks Attendance Record Rostraver Ice Garden Named "Hockeyville USA" Philips Arena Renovation Could Start Soon
Upcoming Conferences and Events
May 31 - Jun 1
SBD/Issue 102/Sponsorships, Advertising & Marketing
Published February 9, 2010
Lakers F Lamar Odom will appear in a new 30-second spot for PowerBar to promote the company’s new Energy Blasts chews. Odom in the ad jumps off the basketball court and uses the Energy Blasts to navigate his way through space to slam dunk on the moon. The spot, via Publicis Mid-America, Dallas, is scheduled to begin airing this month and will run through March (PowerBar).
U.S. Rep. Meek Promoting Senate Race
With Sponsorship Of Nationwide Car
LENDING A HANA: SPORTSBUSINESS JOURNAL's Jon Show reports Hana Financial Group "has agreed to a three-year deal to continue as title sponsor of the LPGA tournament in South Korea." The event "was already listed on the LPGA's calendar of 25 events in 2010." The LPGA Hana Bank Championship will take place October 29-31 at a "course near Seoul that will be announced at a later date." Prize money for the 54-hole event will be $1.8M (SPORTSBUSINESS JOURNAL, 2/8 issue).
HOOKED ON NEW LOOK: YAHOO SPORTS’ Jeff Eisenberg noted the Univ. of Texas’ men’s basketball team last night debuted new Nike HyperElite jerseys during their game against the Univ. of Kansas. Among the graphics that appear on the new jerseys are the “Longhorn logo, the school motto, the state of Texas, a basketball and the school’s most prominent campus landmark, the UT tower” (SPORTS.YAHOO.com, 2/8). The jerseys are “dramatically lighter” than the old ones and they “pay tribute to the basketball program and heritage” of the school (DALLASNEWS.com, 2/8).
KICKED OUT OF THE GAME: In Cleveland, Michael McIntyre reported an ad for adult dating Web site ashleymadison.com aired on Dish Network last Tuesday during FS Ohio’s coverage of Grizzlies-Cavaliers. Cavaliers Senior VP/Communications Tad Carper said that the team “wouldn’t approve of such an ad,” and FS Ohio “said emphatically that it did not sell ad time to the Web site.” But the net “does not control all commercials on each broadcast,” as cable and satellite systems are “free to sell two minutes of commercial time per hour.” Dish Network Corporate Communications Specialist Robin Zimmerman said that the ad “would be pulled” (Cleveland PLAIN DEALER, 2/8).