SBD/Issue 102/Olympics

Olympic Notes: A Second Torch Cauldron Could Be Lit Outdoors

AROUND THE RINGS' Mackin & Hula reported there is increased speculation "that a second cauldron will be lit in Vancouver for the Olympics, one outdoors, in addition to the caldron for the opening ceremony under the dome of BC Place." The additional torch cauldron is "believed to be set in a waterfront plaza next to the International Broadcast Centre." A flame "would allow broadcasters to use a 'beauty shot' of the flame against the sea and the snow-capped mountains to the north, a view the caldron inside BC Place does not afford." VANOC VP/Communications Renee Smith-Valade confirmed that a cauldron also is "planned for Whistler, site of ski and sliding events" (AROUNDTHERINGS.com, 2/8).

Nike's Medal Stand Outfit Expected
To Be Most-Photographed Uniform
DRESSED FOR SUCCESS: In L.A., Emili Vesilind wrote for sportswear and athletic companies, the Olympics are the "Oscars of promotional events." Dressing athletes "on or off the ice is a chance to be seen by a global audience and to align with one of the most beloved events in existence." For a company like Under Armour -- which designed the uniforms for the U.S. bobsled, skier-cross and mogul teams the Vancouver Games -- sponsorship is a "chance to home in on its consumer base." When designing the "high-tech body suits and pants-jackets ensembles," UA "took design cues from 1970s action-hero icons, including Evel Knievel and Captain America." Meanwhile, Vesilind noted Nike has "created what's sure to be the most-photographed U.S. uniform of the Winter Games -- the medal stand outfit." All U.S. medal winners will wear a "down 'puffer' jacket in a navy, ombre-dyed nylon, emblazoned with a Nike swoop and the Vancouver Olympics logo on the front and a huge crimson 'USA' on the back" (L.A. TIMES, 2/7).

CRAVE THE WAVE: In Boston, Thomas Grillo reported Ocean Spray has begun to "pour 13 million cranberries into a floating display -- in the shape of the Canadian Olympic Committee logo -- in the city of Richmond, host of the speedskating competitions, and pay tribute to that region's largest agricultural crop." The 30,000 pounds of cranberries "will come from bogs around Richmond, located 14 miles south of Vancouver" (BOSTON HERALD, 2/8).

WE WANT TO HEAR FROM YOU: Going to Vancouver? If so, let us know if you are willing to share your perspective on the Games with THE DAILY. Also, if you plan to tweet, join us in using #olybiz, so we can follow your reports on the ground.

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