NASCAR Unveils Point System Overhaul Liberty Media Completes F1 Takeover Does NFL Need Epic Super Bowl To Salvage Playoffs? Kerr: Players Not Taking ASG Voting Seriously Mark Cuban Speaks Out On New CBA IndyCar Series Quietly Building Momentum NLRB Dismisses Unfair Labor Practices Charge Patriots' Super Bowl Berth Produces Goodell Subplot NBA D-League Could Add A Few More Teams NLL, Commissioner Eyeing League Expansion
SBD/Issue 102/Leagues & Governing Bodies
Danica Mania In High Gear As She Prepares For Nationwide Race
Published February 9, 2010
|Patrick Will Compete In Her First Nationwide
Series Race Saturday At Daytona Int'l Speedway
CENTER OF ATTENTION: In N.Y., Richard Huff wrote Patrick racing Saturday is "terrible news for everyone else in the race." If Speed's telecast of Saturday's ARCA race is "any indication, the other drivers, win or lose, will be an afterthought." Speed's coverage was "so targeted on Patrick, that the broadcasters occasionally had to remind themselves there actually were other drivers in the race." Huff: "Given the way the ARCA race revolved around Patrick, Parsons made a wise investment in sponsoring Patrick, provided, of course, fans don't get sick of the ongoing fawning in the TV booth to the detriment of other drivers" (NYDAILYNEWS.com, 2/8). In Philadelphia, Bob Ford writes, "The Danica phenomenon is just another lowest-common-denominator example of American marketing. Women can get just as much credit as a man, but, uh, only if they're good looking" (PHILADELPHIA INQUIRER, 2/9).