MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series Homeowners Look To Cash In On Super Bowl
SBD/Issue 102/Events & Attractions
South Florida Pleased With Super Bowl, Considering Bid For '14
Published February 9, 2010
|South Florida Super Bowl Host Committee
Officials Consider Bid For Super Bowl XLVIII
LEARNING ON THE JOB: In Dallas, Jeff Mosier reports North Texas Super Bowl XLV Host Committee officials "have begun analyzing the good and the bad from their trip to Florida" for Super Bowl XLIV. Committee VP & COO Tara Green said that "roundtable discussions of the South Florida experience will start this week." A "host committee meeting is scheduled for late February, too." Dallas Mayor Tom Leppert said that the region has "lots of venues, a massive network of highways and 'a stadium that's off the charts.'" Leppert indicated that "even being landlocked could be an advantage," as last week the South Florida coast "compressed traffic into a narrow corridor and led to traffic delays, though the trip to Sun Life Stadium was smooth and fast Sunday" (DALLAS MORNING NEWS, 2/9).