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SBD/Issue 101/Facilities & Venues
Cactus League Teams Oppose Legislation For Cubs' Spring Training
Published February 8, 2010
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| Cactus League Teams Opposed To Legislation Aimed At Keeping Cubs Spring Training In Mesa |
HOME IMPROVEMENTS: ESPN CHICAGO's Bruce Levine noted Wrigley Field is getting a "much-needed face-lift" this offseason. A "newly renovated home clubhouse is part of the construction going on at the fabled ballpark under the watchful eye of the Ricketts family." A "brand-new players lounge with major-league comfort levels is part of the construction in the area of the clubhouse where the weight room and cardio room once existed." The team also is "building a mirrored opening on the back end of the right-field wall with the intention of allowing fans outside of the park to watch Cubs players take batting practice under the right-field stands." The window "will be open on Sheffield Ave. as part of a plaza the Cubs are building, which will also access their Sheffield Grill, the restaurant that will be open to the public before and after games." In addition, the team is "promising to upgrade" the food products at the ballpark. Meanwhile, the Cubs "will announce a new marketing campaign that will be introduced" this week, "focusing on the future while retaining the culture of the past" (ESPNCHICAGO.com, 2/5).
THE SUITE LIFE: CRAIN'S CHICAGO BUSINESS' Ed Sherman reports the Cubs will soon unveil a "new executive club at Wrigley Field." Cubs Exec VP and Chief Sales & Marketing Officer Wally Hayward said that they are "just waiting to wrap up any loose ends with the presenting sponsor." The club "will be located in suites 1-6 down the leftfield line, overlooking the Cubs bullpen." There will be "71 season tickets sold for the club and the package will include food and beverage." It will cost $24,300, "with the buyer purchasing a minimum of two seats." Hayward said that the club is "designed to attract businesses who want to entertain clients but can't afford or need an entire suite" (CHICAGOBUSINESS.com, 2/8).

Cubs Still Considering Ad Signs
Behind Left Field Bleachers
GREEN SCREEN: CRAIN'S CHICAGO BUSINESS' Sherman reports the Cubs "still are considering placing advertising signs behind the seats in the leftfield bleachers." The team in November "erected two large green boards in the bleachers." The boards "were down last week, but that doesn't mean the Cubs have abandoned their plan to put up fully sponsored" signs. Hayward said there is "a lot of interest" from potential advertisers. The Cubs said that "any proposed signs wouldn't conflict with their agreements with rooftop owners." However, the signs "would block out TV camera angles that show an ad for Horseshoe Casino in a building across the street." The Cubs "aren't happy with that ad" (CHICAGOBUSINESS.com, 2/8).







