Saints Alive!

Saints' Win The Most- Watched Program Ever

It is hard to think of a more successful season in recent memory than the one the NFL just closed the books on. And they could not have asked for a better ending, filled with compelling storylines and down-to-the-wire excitement. The Super Bowl continues the groundswell of momentum the league has built all year, with the Saints’ 31-17 win over the Colts becoming the most-viewed program in television history with an average of 106.5 million viewers. The game earns a 45.0/68 fast national Nielsen rating, up 7% from a 42.0/64 last year. But if you were in Miami over the last few days, all the positives about the league’s season were tempered by the labor negotiations, as the undercurrent of tension between the NFL and the NFLPA was clearly evident in the messages coming from each party. One positive is that the two sides meet over the weekend and the tenor of the discussion is described as productive.