SBD/Issue 100/The Back of the Book

Snack Foods, Beer See Big Upticks In Sales Around Super Bowl

With the exception of late March '09, the two weeks leading up to the Super Bowl last year were the biggest for beer sales at grocery retailers during Q1, according to data from Nielsen Media. Nearly 17 million cases of beer were sold in that time period, generating almost $49.2M. Meanwhile, Super Bowl viewers last year stocked at-home parties with nearly 166 million pounds of snacks during the two weeks before the Big Game. The chart below lists top snack sales and volume during the two weeks prior to last year's Super Bowl (Nielsen Media).

'09 SUPER BOWL SNACK SALES
SNACK
SALES
VOLUME
(MILLIONS OF LBS)
Potato chips
$173.8M
44.3
Tortilla chips
$135.9M
39.1
Popcorn (unpopped)
$39.3M
15.8
Pretzels
$38.7M
13.1
Puffed cheese
$36.8M
8.9
Corn chips
$22.4M
6.1
Popcorn (popped)
$8.5M
1.8
All crackers
$185.0M
56.4
All nuts
$108.5M
23.8
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