SBD/Issue 100/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The charts below list final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
NBA: Lakers-Celtics
1/31
ABC
3:26-6:11pm
3.5
PGA Tour: Farmers Insurance Open: Final Round
1/31
CBS
3:07-6:48pm
2.2
"Saturday Night Live": Sports All-Stars (taped)
1/31
NBC
8:00-9:00pm
1.9
NCAA Basketball: Duke-Georgetown
1/30
CBS
1:00-3:18pm
1.6
NBA: Nuggets-Spurs
1/31
ABC
12:57-3:26pm
1.6
PGA Tour: Farmers Insurance Open: Third Round
1/30
CBS
3:18-6:00pm
1.5
Figure Skating: Silk Soymilk Skate for the Heart (taped)
1/31
NBC
4:00-6:00pm
1.4
NCAA Basketball: (regional)
1/31
CBS
1:00-3:00pm
1.3
"Truth in Motion: The U.S. Ski Team's
Road to Vancouver" (taped)
1/30
NBC
8:00-9:00pm
1.2
PBR: Built Ford Tough Series:
Tecate Light Invitational (taped)
1/30
NBC
4:30-6:00pm
1.1
Skiing: Nature Valley Freestyle Cup (taped)
1/30
NBC
3:00-4:30pm
0.9
NHL: Red Wings-Penguins
1/31
NBC
12:30-3:14pm
1.0
"NBA Countdown"
1/31
ABC
12:30-1:00pm
0.9
Monster Energy AMA Supercross (taped)
1/31
CBS
12:00-1:00pm
0.9
Int'l Auto Show (taped)
1/31
NBC
3:14-4:00pm
0.9
World of Adventure Sports (taped)
1/30
NBC
2:00-3:00pm
0.5
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
NFL Pro Bowl
1/31
ESPN
7:22-10:44pm
7.1
8.2
12,297
"Sunday NFL Countdown"
1/31
ESPN
5:30-7:22pm
2.3
2.6
3,677
NCAA Basketball:
Kansas-Kansas State
1/30
ESPN
7:00-9:49pm
1.9
2.2
2,937
NCAA Basketball:
Vanderbilt-Kentucky
1/30
ESPN
4:11-6:42pm
1.6
1.8
2,692
NCAA Basketball:
Kentucky-South Carolina
1/26
ESPN
9:03-11:21pm
1.7
1.9
2,622
"College GameDay"
1/30
ESPN
6:32-7:00pm
1.4
1.6
2,272
NBA: Celtics-Magic
1/28
TNT
8:00-10:58pm
1.3
1.5
1,973
Winter X Games
1/30
ESPN
9:49-11:34pm
1.1
1.3
1,961
NCAA Basketball:
Louisville-West Virginia
1/30
ESPN
12:00-2:23pm
1.3
1.5
1,867
Winter X Games
1/31
ESPN
12:00-5:30pm
1.1
1.3
1,816

THIS ONE GOES TO ELEVEN: Comcast SportsNet Mid-Atlantic earned a 3.2 local rating in DC for Tuesday's Capitals-Bruins game, in which the Capitals won 11 straight games for the first time in franchise history. The rating marked the "second-best rating for a regular-season game in the network's history," behind a 3.3 local rating for Capitals-Penguins on January 21 (WASHINGTONPOST.com, 2/3)....FS Arizona ratings for Coyotes telecasts are up 50% from last season’s average. With the Coyotes currently third in points in the Western Conference, the net is also seeing a 90% increase for the “Qwest Coyotes Live” pregame show and a 60% increase for the “Qwest Coyotes Live” postgame show (Coyotes).

WHAT A WEEKEND: In Toronto, Chris Zelkovich wrote CBC officials "have to be pretty happy with the number of viewers they pulled in for Hockey Day In Canada" last Saturday. The non-game segments "did pretty well," but the games "did even better, with all three topping a million" viewers. The CBC earned 2.173 million viewers for the 7:00pm ET Canucks-Maple Leafs game, 1.036 million viewers for the 10:00pm Oilers-Flames game and 1.032 million viewers for the 2:00pm Canadiens-Senators game. Meanwhile, Sunday was the "busiest day ever at TSN's website." The site "recorded more than 800,000 views" as the Maple Leafs traded for both D Dion Phaneuf and G Jean-Sebastien Giguere (THESTAR.com, 2/2).

HARDWOOD HEROES: Comcast SportsNet Chicago earned a 4.7 local rating for the January 29 Bulls-Hornets game, marking the net's highest-rated regular-season Bulls game ever (CSN)....SportSouth earned a 4.5 local rating in Atlanta for the January 29 Celtics-Hawks game, marking the net's highest-rated Hawks game since Nielsen began tracking the net's ratings during '96-97 season (SportSouth).

HIT THE MAT: YAHOO SPORTS' Dave Meltzer reported Showtime drew 517,000 viewers for last Saturday's Strikeforce event in Miami, which was "largely built around" the MMA debut of former NFLer Herschel Walker. The 517,000 viewers marks the "second-most viewers for an MMA event on Showtime, trailing only the 571,000 viewers" for the August 15 Strikeforce event featuring Cris "Cyborg" Santos-Gina Carano. Meanwhile, UFC Saturday "countered on Spike TV with the cable debut of a taped major event, in this case airing" UFC 107 from December 12. Spike earned a 1.6 cable rating and 2.2 million viewers, marking the "second-highest rated ... replay of a UFC PPV event in history" (SPORTS.YAHOO.com, 2/2).

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