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SBD/Issue 100/Sponsorships, Advertising & Marketing
Super Bowl Ads: Rundown Of In-Game Spots For CBS' Telecast
Published February 5, 2010
CBS has sold out all 62 ad spots for Sunday's broadcast of Super Bowl XLIV. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime.
|
SUPER BOWL XLIV ADVERTISERS
|
||
|
1ST QUARTER
|
TIME
|
AGENCY
|
|---|---|---|
|
Boost Mobile
|
:30
|
180, L.A.
|
|
Bridgestone
|
:30
|
Richards Group, Dallas
|
|
Bud Light
|
:30
|
Cannonball, St. Louis
|
|
Bud Light
|
:30
|
Cannonball, St. Louis
|
|
Bud Light
|
:30
|
Cannonball, St. Louis
|
|
Coca-Cola
|
:60
|
Wieden+Kennedy, Portland
|
|
Doritos*
|
:30
|
Goodby, Silverstein & Partners, S.F.**
|
|
Doritos*
|
:30
|
Goodby, Silverstein & Partners, S.F.**
|
|
Doritos*
|
:30
|
Goodby, Silverstein & Partners, S.F.**
|
|
ETrade
|
:30
|
Grey, N.Y.
|
|
Flo TV
|
:30
|
Magner Sanborn, Spokane
|
|
Focus On The Family
|
:30
|
In-House
|
|
Go Daddy
|
:30
|
In-House
|
|
Hyundai Sonata
|
:30
|
Innocean Worldwide Americas, Irvine
|
|
Monster.com
|
:30
|
BBDO, N.Y.
|
|
Paramount Pictures ("The Last Airbender")
|
:30
|
In-House
|
|
Skechers
|
:15
|
n/a
|
|
Snickers
|
:30
|
BBDO, N.Y.
|
|
2ND QUARTER
|
TIME
|
AGENCY
|
|
Bud Light
|
:30
|
Cannonball, St. Louis
|
|
Budweiser
|
:60
|
DDB, Chicago
|
|
Careerbuilder.com*
|
:30
|
n/a
|
|
Cars.com
|
:60
|
DDB, Chicago
|
|
Denny's
|
:15
|
Goodby, Silverstein & Partners, S.F.
|
|
Dodge (Chrysler)
|
:60
|
Wieden+Kennedy, Portland
|
|
Dr Pepper Cherry
|
:30
|
Deutsch, L.A.
|
|
Hyundai
|
:30
|
Innocean Worldwide Americas, Irvine
|
|
Levi's Dockers
|
:30
|
DraftFCB, Irvine
|
|
Papa John's
|
:30
|
Zimmerman Advertising, Ft. Lauderdale
|
|
Paramount Pictures ("Shutter Island")
|
:30
|
In-House
|
|
Teleflora
|
:30
|
Fire Station (In-House)
|
|
TruTV's "NFL Full Contact"
|
:30
|
Grey, N.Y.
|
|
Walt Disney Pictures
("Alice in Wonderland") |
:30
|
In-House
|
|
FIRST HALF TBD
|
TIME
|
AGENCY
|
|
Flo TV
|
:30
|
Magner Sanborn, Spokane
|
|
Universal Studios Orlando:
The Wizarding World of Harry Potter |
:30
|
Rosso Media, U.K.
|
|
3RD QUARTER
|
TIME
|
AGENCY
|
|
Bridgestone
|
:30
|
Richards Group, Dallas
|
|
Budweiser Select 55
|
:15
|
Momentum, St. Louis
|
|
Coca-Cola
|
:60
|
Wieden+Kennedy, Portland
|
|
Denny's
|
:30
|
Goodby, Silverstein & Partners, S.F.
|
|
HomeAway
|
:30
|
Publicis In The West, Seattle
|
|
kgb
|
:30
|
Brooklyn Brothers, N.Y.
|
|
Kia Sorento Crossover
|
:30
|
David & Goliath, L.A.
|
|
Michelob Ultra
|
:30
|
Palm+Havas, Chicago
|
|
Motorola
|
:30
|
Anomaly, N.Y.
|
|
NFL***
|
:60
|
Grey, N.Y.
|
|
Taco Bell
|
:30
|
DraftFCB, Irvine
|
|
U.S. Census Bureau
|
:30
|
DraftFCB, Irvine
|
|
Volkswagen
|
:30
|
Deutsch, L.A.
|
|
Walt Disney Pictures
("Prince of Persia: The Sands of Time") |
:30
|
In-House
|
|
4TH QUARTER
|
TIME
|
AGENCY
|
|
Audi A3 TDI
|
:60
|
Venables, Bell & Partners, S.F.
|
|
Budweiser
|
:60
|
DDB, Chicago
|
|
Denny's
|
:30
|
Goodby, Silverstein & Partners, S.F.
|
|
Electronic Arts ("Dante's Inferno")
|
:30
|
Wieden+Kennedy, Portland
|
|
Go Daddy
|
:30
|
In-House
|
|
Honda Accord Crosstour
|
:30
|
RPA, Santa Monica
|
|
Intel
|
:30
|
Venables, Bell & Partners, S.F.
|
|
Pop Secret/Emerald Nuts
|
:30
|
Goodby, Silverstein & Partners, S.F.
|
|
Skechers
|
:15
|
n/a
|
|
Vizio
|
:60
|
Venables, Bell & Partners, S.F.
|
|
TBD
|
TIME
|
AGENCY
|
|
Dove Men+Care
|
:30
|
Ogilvy & Mather, N.Y.
|
|
Universal Pictures (TBD)
|
TBD
|
In-House
|
NOTES: * = user-generated spot. ** = advised on consumer-made spot. *** = NFL will also have two 10-second in-game spots promoting the NFL Draft's move to primetime in '10.
