SBD/Issue 100/Sponsorships, Advertising & Marketing

Super Bowl Ads: Rundown Of In-Game Spots For CBS' Telecast

CBS has sold out all 62 ad spots for Sunday's broadcast of Super Bowl XLIV. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. 

SUPER BOWL XLIV ADVERTISERS
1ST QUARTER
TIME
AGENCY
Boost Mobile
:30
180, L.A.
Bridgestone
:30
Richards Group, Dallas
Bud Light
:30
Cannonball, St. Louis
Bud Light
:30
Cannonball, St. Louis
Bud Light
:30
Cannonball, St. Louis
Coca-Cola
:60
Wieden+Kennedy, Portland
Doritos*
:30
Goodby, Silverstein & Partners, S.F.**
Doritos*
:30
Goodby, Silverstein & Partners, S.F.**
Doritos*
:30
Goodby, Silverstein & Partners, S.F.**
ETrade
:30
Grey, N.Y.
Flo TV
:30
Magner Sanborn, Spokane
Focus On The Family
:30
In-House
Go Daddy
:30
In-House
Hyundai Sonata
:30
Innocean Worldwide Americas, Irvine
Monster.com
:30
BBDO, N.Y.
Paramount Pictures ("The Last Airbender")
:30
In-House
Skechers
:15
n/a
Snickers
:30
BBDO, N.Y.
2ND QUARTER
TIME
AGENCY
Bud Light
:30
Cannonball, St. Louis
Budweiser
:60
DDB, Chicago
Careerbuilder.com*
:30
n/a
Cars.com
:60
DDB, Chicago
Denny's
:15
Goodby, Silverstein & Partners, S.F.
Dodge (Chrysler)
:60
Wieden+Kennedy, Portland
Dr Pepper Cherry
:30
Deutsch, L.A.
Hyundai
:30
Innocean Worldwide Americas, Irvine
Levi's Dockers
:30
DraftFCB, Irvine
Papa John's
:30
Zimmerman Advertising, Ft. Lauderdale
Paramount Pictures ("Shutter Island")
:30
In-House
Teleflora
:30
Fire Station (In-House)
TruTV's "NFL Full Contact"
:30
Grey, N.Y.
Walt Disney Pictures
("Alice in Wonderland")
:30
In-House
FIRST HALF TBD
TIME
AGENCY
Flo TV
:30
Magner Sanborn, Spokane
Universal Studios Orlando:
The Wizarding World of Harry Potter
:30
Rosso Media, U.K.
3RD QUARTER
TIME
AGENCY
Bridgestone
:30
Richards Group, Dallas
Budweiser Select 55
:15
Momentum, St. Louis
Coca-Cola
:60
Wieden+Kennedy, Portland
Denny's
:30
Goodby, Silverstein & Partners, S.F.
HomeAway
:30
Publicis In The West, Seattle
kgb
:30
Brooklyn Brothers, N.Y.
Kia Sorento Crossover
:30
David & Goliath, L.A.
Michelob Ultra
:30
Palm+Havas, Chicago
Motorola
:30
Anomaly, N.Y.
NFL***
:60
Grey, N.Y.
Taco Bell
:30
DraftFCB, Irvine
U.S. Census Bureau
:30
DraftFCB, Irvine
Volkswagen
:30
Deutsch, L.A.
Walt Disney Pictures
("Prince of Persia: The Sands of Time")
:30
In-House
4TH QUARTER
TIME
AGENCY
Audi A3 TDI
:60
Venables, Bell & Partners, S.F.
Budweiser
:60
DDB, Chicago
Denny's
:30
Goodby, Silverstein & Partners, S.F.
Electronic Arts ("Dante's Inferno")
:30
Wieden+Kennedy, Portland
Go Daddy
:30
In-House
Honda Accord Crosstour
:30
RPA, Santa Monica
Intel
:30
Venables, Bell & Partners, S.F.
Pop Secret/Emerald Nuts
:30
Goodby, Silverstein & Partners, S.F.
Skechers
:15
n/a
Vizio
:60
Venables, Bell & Partners, S.F.
TBD
TIME
AGENCY
Dove Men+Care
:30
Ogilvy & Mather, N.Y.
Universal Pictures (TBD)
TBD
In-House

NOTES: * = user-generated spot. ** = advised on consumer-made spot. *** = NFL will also have two 10-second in-game spots promoting the NFL Draft's move to primetime in '10.

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