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SBD/Issue 100/Sponsorships, Advertising & Marketing
Super Bowl Ads: A-B Reverses Course, Plans To Air Clydesdale Spot
Published February 5, 2010
|Watch A-B InBev's Super Bowl
Spot Featuring The Clydesdales
ALL-OUT MARKETING BLITZ: USA TODAY's Bruce Horovitz writes Super Bowl marketing is a "multimedia shopping binge" for A-B. The brewer is the game's largest advertiser with the five minutes of air time, and A-B also bought "animated 'billboards' in each of the quarters, when quick nods will be given to an A-B brand within the game." It also has "paid for six on-air 'mentions' of brands to be made when the overhead blimp shows aerial views of Miami, where the Super Bowl is being played." The brewer has Super Bowl "ad teasers and outtakes on its Facebook pages for Bud Light and Budweiser." Meanwhile, A-B has "temporarily taken over the Surfcomber Hotel in the South Beach area of Miami and renamed it the Bud Light Hotel" (USA TODAY, 2/5).