Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
Upcoming Conferences and Events
SBD/Issue 100/Sponsorships, Advertising & Marketing
Super Bowl Ads: A-B Reverses Course, Plans To Air Clydesdale Spot
Published February 5, 2010
|Watch A-B InBev's Super Bowl
Spot Featuring The Clydesdales
ALL-OUT MARKETING BLITZ: USA TODAY's Bruce Horovitz writes Super Bowl marketing is a "multimedia shopping binge" for A-B. The brewer is the game's largest advertiser with the five minutes of air time, and A-B also bought "animated 'billboards' in each of the quarters, when quick nods will be given to an A-B brand within the game." It also has "paid for six on-air 'mentions' of brands to be made when the overhead blimp shows aerial views of Miami, where the Super Bowl is being played." The brewer has Super Bowl "ad teasers and outtakes on its Facebook pages for Bud Light and Budweiser." Meanwhile, A-B has "temporarily taken over the Surfcomber Hotel in the South Beach area of Miami and renamed it the Bud Light Hotel" (USA TODAY, 2/5).