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IOC Rule Banning Olympian Ads From Non-Games Sponsors In Effect
Published February 5, 2010
|Ohno Able To Participate In
Washington Potato Campaign
MAKING A PLEDGE: VANOC Dir of Commercial Rights Management Bill Cooper noted that Canadian Olympic athletes "must sign an agreement with the Canadian Olympic Committee pledging not to breach this rule." Cooper noted that VANOC is "willing to grant exceptions for some athletes with long-standing relationships with a non-Olympic sponsors but the decisions are based on a review of whether the campaign could give viewers the wrong impression that an advertiser is linked" to the Games. As a result, Tim Hortons said that it will pull its latest ad featuring Penguins and Team Canada C Sidney Crosby "from the airways" until after the March 3 deadline. Tim Hortons Dir of Public Affairs David Morelli said that the company "has not faced any pressure from VANOC, but decided to bench Mr. Crosby during the Olympics 'out of respect for Sidney'" and VANOC (GLOBE & MAIL, 2/5).
Koss' Right To Play Not Allowed
To Set Up In Athletes Village