SBD/Issue 100/Franchises

Pacers Using Discounted Ticket Prices To Boost Attendance

Pacers Now Have "Fan-
Friendly" Ticket Prices
The Pacers' marketing and ticketing departments have "taken a different approach in their sales tactics" this season, offering "numerous opportunities to buy tickets at a steeper discount," according to Mike Wells of the INDIANAPOLIS STAR. The team now has "'fan-friendly' prices, though that means the franchise continues to lose money." Pacers Sports & Entertainment COO Rick Fuson said, "We're trying to look at any possible thing we can, short of giving tickets away for free, to make sure people have a chance to come to games. We're responding to the economy, to the needs and desires of the people that want to come to the game." Wells noted "good teams and bad are offering discounts to survive the tough economy." Pacers deals include a "special military offer where active duty members can get balcony tickets for $5 and club level tickets for $10." Team officials also have been "encouraged to give free tickets to kids in the community wearing Pacers merchandise." Despite being "one of eight teams that sold more than 2,000 new full-season ticket packages," the Pacers are averaging 13,861 per game fans this season, 26th in the league and "down about 300 fans per game from last season." Wells notes just 10 NBA teams have "posted a gain this season" in attendance (INDIANAPOLIS STAR, 2/5).

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