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SBD/Issue 100/Events & Attractions
Secondary Market Sees Slight Jump In Interest For SB Tickets
Published February 5, 2010
|Super Bowl Ticket Pricing Remains
Well Behind Games Played In '06-08
SMALL-MARKET TEAMS NOT HELPING SALES: In Miami, Douglas Hanks reports ticket prices for Sunday's game "have been dropping this week," leaving tickets "at their most affordable levels since the Rams played the Patriots in New Orleans four months after the 2001 terrorist attacks." Brokers blame the "weak demand on the fact that two small-market teams are playing," and with the Colts "making their second trip to a South Florida Super Bowl in 36 months, brokers depend on the New Orleans Saints to drive fan ticket sales this year." However, Hanks notes the "worst seats still cost more than $1,200." Miami-based Tickets of America President & CEO Michael Lipman said that prices for premium seats are "rebounding." Lipman: "The lower-level market has gone through the roof today. We sold some 40-yard-line club seats this morning for $5,200 each" (MIAMI HERALD, 2/5).