SBD/Issue 100/Events & Attractions

Party In The MIA: Super Bowl Parties On Tap This Weekend

South Beach is heating up as celebrities and athletes alike make the rounds to parties ahead of Sunday's Super Bowl XLIV. THE DAILY offers you the inside scoop for upcoming events and previews the slate of celebrity bashes on tap this weekend.

Jimmie Johnson And Wife Chandra
Attend Super Bowl Party In Miami
READY TO GET DOWN: In Miami, Douglas Hanks writes even as "Corporate America cuts what it spends entertaining clients and executives during Super Bowl week, the dollars continue to gush." Some industry execs said that Super Bowl XLIV "offers more hints that companies have turned a corner in their retreat from pricey getaways in vacation spots like South Florida" (MIAMI HERALD, 2/5). However, in Dallas, Jeff Mosier writes it "appears the scale of the Super Bowl party scene hasn't fully recovered from the recession." North Texas Super Bowl XLV Host Committee officials are "observing the party scene this week and hoping for an upturn next year." Host Committee VP/Special Events Kit Sawers said that it is "too early to predict the scale of the party atmosphere in North Texas." She said that "many outside events won't be scheduled until the summer." NFL Senior VP/Events Frank Supovitz said that there are "more events this year than in 2009 but that it could be a mistake to assume that the celebratory spending will return to its peak of two or three years ago" (DALLAS MORNING NEWS, 2/5). ESPN.com's Hill & Lane rate this week's Super Bowl parties (ESPN.com, 2/4).

FRIDAY NIGHT LIGHTS: Singer Nelly Furtado will perform at a free concert as part of the Pepsi Musica Super Bowl Fan Jam, while Diddy will host a Super Bowl Party at Karma on South Beach. NFL Network's Warren Sapp, Patriots WR Randy Moss and Bills WR Terrell Owens are expected to attend. Meanwhile, agent Drew Rosenhaus will host the "Rock 'n' Soul Party" at the Seminole Hard Rock Hotel & Casino. Owens, Bengals WR Chad Ochocinco and 49ers RB Frank Gore are set to attend (HERALD.com, 1/26)....Reality TV star Kim Kardashian will host the "Leather & Laces" party at the Art Deco Paris Theatre while reality TV star Kendra Wilkinson, wife of Colts WR Hank Baskett, will host a bash at Passion Nightclub (WALL STREET JOURNAL, 2/2)....Audi will host a private party for 60 guests at the W South Beach. Guests include actors Taylor Lautner, Jessica Alba, Hillary Swank and Dolphins QB Chad Henne. Meanwhile, ESPN The Magazine "expects 1,200 invited guests for a party under a translucent pink tent behind the Fontainebleau" (MIAMI HERALD, 2/5)....Mike Ditka and Jamie Foxx will co-host a party at the Miami Beach Ritz-Carlton (PAGE2LIVE.com, 1/27)....Scouts for ABC's "Dancing with the Stars" are in Miami this weekend "looking for their next NFL partner." On Friday night they will attend the Def Jam Super Bowl lounge at Shore Club's Sky Bar where Ludacris will perform. Ravens RB Ray Rice, Steelers LB Lamarr Woodley and Chargers LB Shawne Merriman are expected to be there (N.Y. POST, 2/5).

SATURDAY NIGHT FEVER: The Playboy Party will be held Saturday at The Sagamore Hotel in South Beach, while the 2nd Annual "Big Game Big Give" will be hosted at director Michael Bay's Miami Beach home. Actress Jennifer Lopez, producer Jerry Bruckheimer, Steelers QB Ben Roethlisberger, Jaguars RB Maurice Jones-Drew, Titans RB Chris Johnson and Broncos WR Brandon Marshall are expected to attend (HERALD.com, 1/26)....Agent Leigh Steinberg will host the Xenith bash at MI-VI to benefit Wyclef Jean's charity, Yele Haiti. Guests include Justin Timberlake, Kim Kardashian and Eagles QB Donovan McNabb (N.Y. POST, 2/1)....The Gridiron Celebrity Hoops XII basketball game will be held on Saturday. Owens, ESPN's Michael Smith and Redskins CB DeAngelo Hall are expected to participate (Jam Sports)....Jim Beam will host a party at Wish restaurant on Ocean Drive and "transform it into a 'man cave' where guests can play arcade games and loaf on recliners" (MIAMI HERALD, 2/5)....O.A.R., Barenaked Ladies and Robert Randolph & the Family Band will perform at the Super Bowl Saturday Night Party. Barenaked Ladies later that night will perform at the Taste of the NFL (ESPN.com, 2/4)....Singer Jimmy Buffett will perform a "small 60- to 90-minute show for an NFL owners' private party." The show, which will include Buffett's Coral Reefer Band, will take place at the Viceroy Miami resort (INDIANAPOLIS STAR, 2/5).

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