SBD/Issue 100/Events & Attractions

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  • Secondary Market Sees Slight Jump In Interest For SB Tickets

    Super Bowl Ticket Pricing Remains
    Well Behind Games Played In '06-08
    Secondary ticket activity for Sunday's Super Bowl XLIV is showing some slight recovery compared to last year's game, played in the depths of the global economic recession, but pricing remains well behind games played in '06-08. StubHub is reporting an average ticket sale price for the game of $2,575, 4.6% above last year at the same point prior to the game, but still behind the prior three Super Bowls that each saw average resales surpass $3,000 per seat. Ticket metasearch engine FanSnap.com, meanwhile, showed more than 2,100 tickets available for sale as of last night, less than half the number listed at a comparable point prior to Super Bowl XLIII. "Get-in" pricing for less desirable tickets is trending around $1,200-1,400 per seat, very similar to a year ago. And much like many other premier events over the past two years, what has been sacrificed in price by historical measures continues to be made in volume. Sunday's game is already the second-highest grossing event in StubHub history, trailing only Game 6 of the '09 Yankees-Phillies World Series. Sunday's crowd will likely be heavily in favor of New Orleans, as 27% of Super Bowl purchasing on StubHub is coming from Louisiana, more than triple the rate from Indiana. Very similarly, Super Bowl searches on FanSnap from Louisiana are outpacing those from Indiana by a 3-to-1 margin. "The trendlines are all up for this year on this event," said John Wallace, VP/GM for RazorGator Interactive Group's corporate business unit. "We particularly are seeing a ton of volume from the New Orleans area. There's obviously a ton of pent-up demand there" (Eric Fisher, SportsBusiness Journal).

    SMALL-MARKET TEAMS NOT HELPING SALES: In Miami, Douglas Hanks reports ticket prices for Sunday's game "have been dropping this week," leaving tickets "at their most affordable levels since the Rams played the Patriots in New Orleans four months after the 2001 terrorist attacks." Brokers blame the "weak demand on the fact that two small-market teams are playing," and with the Colts "making their second trip to a South Florida Super Bowl in 36 months, brokers depend on the New Orleans Saints to drive fan ticket sales this year." However, Hanks notes the "worst seats still cost more than $1,200." Miami-based Tickets of America President & CEO Michael Lipman said that prices for premium seats are "rebounding." Lipman: "The lower-level market has gone through the roof today. We sold some 40-yard-line club seats this morning for $5,200 each" (MIAMI HERALD, 2/5).

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  • Saints Fans Flocking To New Orleans As Super Bowl Approaches

    Saints Have Ignited Mass Rush To
    New Orleans During Typically Slow Time
    The Saints, playing in their first-ever Super Bowl just a week before Mardi Gras, "have ignited a mass rush" to New Orleans, according to Rick Jervis of USA TODAY. In a week that "usually finds New Orleans hotels half-empty, most hotels in the French Quarter and surrounding downtown area are nearly sold out." Rubicon Group CEO Steve Swope said that before the January 24 Saints-Vikings NFC Championship, New Orleans' "major hotels were booking rooms at a pace of 1,600 a day." He added that after the game, they were "booking 5,900 a day -- a 267% jump." Swope noted that fans "usually don't flock" to the cities of teams participating in the Super Bowl, and hotels in Indianapolis "did not register a significant increase in reservations for this weekend" (USA TODAY, 2/5). The WALL STREET JOURNAL's Amir Efrati writes New Orleans residents are "preparing for the first Super Bowl appearance by the Saints," and "everything else, it appears, can wait." Efrati: "Pre-Mardi Gras parades have been rescheduled. Some restaurants are closing on a non-holiday for the first time. Sunday evening Mass is canceled across much of the city, with the blessing of the local archbishop." Efrati also notes many area high schools "will be closed Monday, and several court trials won't begin until at least Tuesday" (WALL STREET JOURNAL, 2/5). Meanwhile, in Miami, Edwin Pope notes Saints fans "aren't painting South Florida red" for the Super Bowl, they are "painting it Who Dat." Pope: "The two-word battle cry is scrawled across billboards. Crayoned onto car windows. Painted onto sidewalks. It's Who Dat pandemonium." Pope writes Saints fans are "fueling this 44th Super Bowl with fresh blood." Hotel owners are "rubbing [their] hands with glee, and the restaurants favored by tourists keep the pots boiling out Who Dat fumes" (MIAMI HERALD, 2/5).

    BIG EASY TAKING AWAY FROM SOUTH BEACH: Denver Post columnist Woody Paige said of being in Miami for the Super Bowl, "This is the most subdued Super Bowl atmosphere that I've seen in the 35 years that I've been going to Super Bowls." Paige: "I think it's a situation where the people in New Orleans are partying in New Orleans. That's the party city, not down here" ("Around The Horn," ESPN, 2/4).

    BOND LIKE NONE OTHER: In a special to ESPN.com, Democratic strategist James Carville wrote to say New Orleans is "now buzzing would be a gross understatement." The Saints organization for so long "has been a metaphor for all the ills of New Orleans -- always trying to get over the hump but continually falling a little bit short; a team and a city short on luck." But during the team's Super Bowl run, the Saints have "become a symbol for not only what can be but also what is." Carville: "New Orleans is moving. She's recovering. But the Saints are more than a symbol of or for New Orleans. ... What this Super Bowl run has done possibly more than anything else is forever link this luck-starved franchise with the city I am now proud to call home. They're one and the same" (ESPN.com, 2/4).

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  • Party In The MIA: Super Bowl Parties On Tap This Weekend

    South Beach is heating up as celebrities and athletes alike make the rounds to parties ahead of Sunday's Super Bowl XLIV. THE DAILY offers you the inside scoop for upcoming events and previews the slate of celebrity bashes on tap this weekend.

    Jimmie Johnson And Wife Chandra
    Attend Super Bowl Party In Miami
    READY TO GET DOWN: In Miami, Douglas Hanks writes even as "Corporate America cuts what it spends entertaining clients and executives during Super Bowl week, the dollars continue to gush." Some industry execs said that Super Bowl XLIV "offers more hints that companies have turned a corner in their retreat from pricey getaways in vacation spots like South Florida" (MIAMI HERALD, 2/5). However, in Dallas, Jeff Mosier writes it "appears the scale of the Super Bowl party scene hasn't fully recovered from the recession." North Texas Super Bowl XLV Host Committee officials are "observing the party scene this week and hoping for an upturn next year." Host Committee VP/Special Events Kit Sawers said that it is "too early to predict the scale of the party atmosphere in North Texas." She said that "many outside events won't be scheduled until the summer." NFL Senior VP/Events Frank Supovitz said that there are "more events this year than in 2009 but that it could be a mistake to assume that the celebratory spending will return to its peak of two or three years ago" (DALLAS MORNING NEWS, 2/5). ESPN.com's Hill & Lane rate this week's Super Bowl parties (ESPN.com, 2/4).

    FRIDAY NIGHT LIGHTS: Singer Nelly Furtado will perform at a free concert as part of the Pepsi Musica Super Bowl Fan Jam, while Diddy will host a Super Bowl Party at Karma on South Beach. NFL Network's Warren Sapp, Patriots WR Randy Moss and Bills WR Terrell Owens are expected to attend. Meanwhile, agent Drew Rosenhaus will host the "Rock 'n' Soul Party" at the Seminole Hard Rock Hotel & Casino. Owens, Bengals WR Chad Ochocinco and 49ers RB Frank Gore are set to attend (HERALD.com, 1/26)....Reality TV star Kim Kardashian will host the "Leather & Laces" party at the Art Deco Paris Theatre while reality TV star Kendra Wilkinson, wife of Colts WR Hank Baskett, will host a bash at Passion Nightclub (WALL STREET JOURNAL, 2/2)....Audi will host a private party for 60 guests at the W South Beach. Guests include actors Taylor Lautner, Jessica Alba, Hillary Swank and Dolphins QB Chad Henne. Meanwhile, ESPN The Magazine "expects 1,200 invited guests for a party under a translucent pink tent behind the Fontainebleau" (MIAMI HERALD, 2/5)....Mike Ditka and Jamie Foxx will co-host a party at the Miami Beach Ritz-Carlton (PAGE2LIVE.com, 1/27)....Scouts for ABC's "Dancing with the Stars" are in Miami this weekend "looking for their next NFL partner." On Friday night they will attend the Def Jam Super Bowl lounge at Shore Club's Sky Bar where Ludacris will perform. Ravens RB Ray Rice, Steelers LB Lamarr Woodley and Chargers LB Shawne Merriman are expected to be there (N.Y. POST, 2/5).

    SATURDAY NIGHT FEVER: The Playboy Party will be held Saturday at The Sagamore Hotel in South Beach, while the 2nd Annual "Big Game Big Give" will be hosted at director Michael Bay's Miami Beach home. Actress Jennifer Lopez, producer Jerry Bruckheimer, Steelers QB Ben Roethlisberger, Jaguars RB Maurice Jones-Drew, Titans RB Chris Johnson and Broncos WR Brandon Marshall are expected to attend (HERALD.com, 1/26)....Agent Leigh Steinberg will host the Xenith bash at MI-VI to benefit Wyclef Jean's charity, Yele Haiti. Guests include Justin Timberlake, Kim Kardashian and Eagles QB Donovan McNabb (N.Y. POST, 2/1)....The Gridiron Celebrity Hoops XII basketball game will be held on Saturday. Owens, ESPN's Michael Smith and Redskins CB DeAngelo Hall are expected to participate (Jam Sports)....Jim Beam will host a party at Wish restaurant on Ocean Drive and "transform it into a 'man cave' where guests can play arcade games and loaf on recliners" (MIAMI HERALD, 2/5)....O.A.R., Barenaked Ladies and Robert Randolph & the Family Band will perform at the Super Bowl Saturday Night Party. Barenaked Ladies later that night will perform at the Taste of the NFL (ESPN.com, 2/4)....Singer Jimmy Buffett will perform a "small 60- to 90-minute show for an NFL owners' private party." The show, which will include Buffett's Coral Reefer Band, will take place at the Viceroy Miami resort (INDIANAPOLIS STAR, 2/5).

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