The Perfect Plan: 2K Sports Offers $1M For First "MLB 2K10" Perfecto

2K Sports Offering $1M To First Consumer To Throw Perfect Game On "MLB 2K10"

2K Sports is offering a $1M prize "to the first player who pitches a perfect game" while playing the company's "MLB 2K10" videogame, according to Darren Rovell of CNBC.com. 2K Sports VP/Marketing Jason Argent said of the campaign, which begins March 2 and runs for 60 days, "We believe our pitching mechanic in our game is superior to what is out there. So we were brainstorming as to what we could do to give this industry a shot in the arm." Rovell noted when a player starts the game, he or she will "be able to go to default settings that will automatically qualify him or her should he pitch the perfect game." If that player "accomplishes the feat, a code will pop up and if 2K Sports verifies that the player is the first one to do so, he or she will win" the $1M in a lump sum payment. The perfect game also "has to be verified by noted video games record keeper Twin Galaxies." Argent added that in order for that to happen the "whole perfect game has to be recorded." Because 2K Sports has "never tracked the statistic before, it was unable to insure" the $1M prize (CNBC.com, 1/28).

NO CURSE HERE: Rays 3B Evan Longoria appears on the cover of "MLB 2K10" and said he was not concerned "at all" about the possibility the "Madden curse" could extend to other videogame cover athletes. He said 2K Sports cover athletes "have a track record of having exceptional years after being on the cover." Longoria: "We like to say we've got a reverse curse going" ("ESPN First Take," ESPN2, 1/28).