SBD/Issue 94/The Back of the Book

Avid Sports Fans More Optimistic On Improved Economy During Q4 '09

During Q4 of '09, sports fans of all levels were more optimistic than at the beginning of the year that the economy would improve, according to data from ESPN Sports Poll, a service of TNS Sport. Avid sports fans were more optimistic than any other group during Q4, and they were the only group that peaked during the final months of '09. Below are response levels from each quarter last year, detailing whether optimism about the economy is improving (ESPN Sports Poll).

ARE YOU OPTIMISTIC THAT THE ECONOMY WILL IMPROVE?
 
Q1
Q2
Q3
Q4
U.S. total
51.5%
59.7%
57.2%
57.3%
Not a sports fan (0)
44.1%
53.2%
44.6%
47.5%
Light sports fan (1-3)
45.5%
56.8%
53.0%
52.8%
Casual sports fan (4-7)
52.6%
60.3%
61.3%
57.3%
Avid sports fan (8-10)
56.9%
63.5%
59.9%
64.2%
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