Colts-Jets Gets 6.0 Overnight Rating For ESPN Les Moonves Defends NFL Ratings Jim Brady Examines Remote Broadcasting Social Studies: Army's Ally Keirn All NFL Partners See Week 13 Sunday Decline Conference Title Game Overnights Lower ESPN Green Lights Celtics-Lakers "30 For 30" Media Notes CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings
SBD/Issue 94/Sports Media
Published January 28, 2010
Comcast Chair & CEO Brian Roberts yesterday reiterated that the company "isn't going to make NBC a cable channel" once its takeover of NBC Universal is complete. Roberts said there is "still a broadcast audience," as when "MNF" went from ABC to ESPN, the audience "went down." Roberts: "For those of us who are connected, you can't understand that. But there are people who aren't connected, and there are people who turn on their dial and they want to watch broadcast because that's how they were trained" (CABLEFAX DAILY, 1/28). Roberts added, "We think there is a vibrant role for local broadcast and national broadcast television" (BROADCASTINGCABLE.com, 1/27).
COMFORTABLE WITH SHOW: NASCAR driver Jimmie Johnson said of his control over the content of HBO's "24/7 Jimmie Johnson: Race to Daytona" documentary, "If there's something they're shooting that I don't like, I can certainly say no, but once they have it, they take it. ... Essentially once they seal the package and FedEx that little package off, it's done. It's in the hands of the editors." However, Johnson added the "part that probably makes it easier is it is not a reality show." Johnson: "They're not camped out in our house waiting for every moment. ... I would not be interested in this if it was a reality show. I have no desire to open my life up and have my relationship with my wife and my personal stuff exploited" (SI.com, 1/27).