MLB Game Viewership Lower On ESPN Padres Honor Retiring Broadcaster Enberg Ortiz Heading Up Production Company In Retirement Too Many MLB Postseason Broadcasters? Mike Francesa Announces Final Show With WFAN Louisville Football Success Bolsters TV Profile Tour Championship Final Round Best Since '12 ESPN Moving Greenberg From "Mike & Mike"? Reasons Sought For Why NFL Ratings Are Down Boston Sports Radio Strong In Q3
SBD/Issue 94/Sports Media
Published January 28, 2010
Comcast Chair & CEO Brian Roberts yesterday reiterated that the company "isn't going to make NBC a cable channel" once its takeover of NBC Universal is complete. Roberts said there is "still a broadcast audience," as when "MNF" went from ABC to ESPN, the audience "went down." Roberts: "For those of us who are connected, you can't understand that. But there are people who aren't connected, and there are people who turn on their dial and they want to watch broadcast because that's how they were trained" (CABLEFAX DAILY, 1/28). Roberts added, "We think there is a vibrant role for local broadcast and national broadcast television" (BROADCASTINGCABLE.com, 1/27).
COMFORTABLE WITH SHOW: NASCAR driver Jimmie Johnson said of his control over the content of HBO's "24/7 Jimmie Johnson: Race to Daytona" documentary, "If there's something they're shooting that I don't like, I can certainly say no, but once they have it, they take it. ... Essentially once they seal the package and FedEx that little package off, it's done. It's in the hands of the editors." However, Johnson added the "part that probably makes it easier is it is not a reality show." Johnson: "They're not camped out in our house waiting for every moment. ... I would not be interested in this if it was a reality show. I have no desire to open my life up and have my relationship with my wife and my personal stuff exploited" (SI.com, 1/27).