SBD/Issue 94/Sports Industrialists

IRL Appears Focused On PBR's Randy Bernard In CEO Search

The IRL's search for a CEO has narrowed to RANDY BERNARD, who is currently PBR CEO. Sources close to the search said Bernard is considering an offer to run the IRL for a salary in the high six figures annually. Bernard has not committed to the IRL but is believed to be close to a decision. He has been the PBR's CEO since '95 and was integral in the '07 sale of the organization to Spire Capital Partners, a private equity firm. IMS Corp. President & CEO JEFF BELSKUS has been searching for someone to run the racing league since the departure of TONY GEORGE, and other candidates have included Just Marketing Founder & CEO ZAK BROWN and Indianapolis Super Bowl Host Committee Chair MARK MILES (Michael Smith, SportsBusiness Journal). SPEEDTV.com's Robin Miller noted Bernard "met with IRL/IMS officials and members of the Hulman-George family last week," though a source indicated that "nothing had been officially signed" (SPEEDTV.com, 1/27). 

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