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"Colbert Nation" Donations To U.S. Speedskating Surpass $300,000
Published January 28, 2010
|Hedrick Calls "Colbert Nation"
Sponsorship A Blessing
INTO THE SPOTLIGHT: In Salt Lake City, Martin Renzhofer wrote while U.S. speedskater Katherine Reutter "has made a name for herself inside the sport, it was an appearance on Comedy Central's 'The Colbert Report' that has brought" her into the "spotlight." Reutter said there has been "so much positive coverage" of U.S. speedskating since "The Colbert Report" began sponsoring the team, as Colbert "has pinpointed [the team] into a specific group." Reutter: "Followers of the 'Colbert Report' actually know about speedskating. They can relate to us." U.S. speedskater Alyson Dudek: "People thought that Colbert sponsoring us would turn the sport into a joke. That has never happened" (SALT LAKE TRIBUNE, 1/27). U.S. speedskater J.R. Celski said Colbert is "awesome." Celski: "I didn't really pay much attention to him, but my friends kind of got me into him and I was really surprised when he picked us up as a sponsor." Meanwhile, Celski noted he has an endorsement deal with Wheaties, and when asked if he would be featured on the box, Celski said, "If I do good at the Games, hopefully I'll get it" (SEATTLETIMES.com, 1/26).